PATH TO PURCHASE EXPO PREVIEW | EDITORS' CHOICE TEMPT FEATURES: Tempt "AIM" (Amplify-ImpactMeasure) is said to connect touchpoints across online/offline content to help shopper marketers leverage in-store marketing displays and signage. AIM leverages "multimodal" (print and digital) shopper engagement, along with mobile-first smart hubs, creating personalized experiential in-store programs. BENEFITS: Marketers can use AIM to measure and collect data. By getting better insights faster, brands can potentially extend the life of in-store graphics and displays. BOOTH 501 VALASSIS FEATURES: The company can influence and activate shoppers through a variety of print, digital and mobile solutions including Chatbot technology. The newest offering, the Consumer Activation Score, provides a unique audience persona by combining proprietary coupon redemption data with advanced analytical insights, including what consumers are buying, where they purchase and where they are located. BENEFITS: This enables clients to engage a targeted group of value-oriented consumers in a more personalized way at the most critical points during their shopping journey. BOOTH 423 78 y SHOPPER MARKETING SEPTEMBER 2017