Shopper Marketing - September 2017 - 78
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FEATURES: Tempt "AIM" (Amplify-ImpactMeasure) is said to connect touchpoints
across online/offline content to help shopper marketers leverage in-store marketing
displays and signage. AIM leverages "multimodal" (print and digital) shopper engagement, along with mobile-first smart hubs,
creating personalized experiential in-store
BENEFITS: Marketers can use AIM to measure and collect data. By getting better insights faster, brands can potentially extend
the life of in-store graphics and displays.
FEATURES: The company can influence
and activate shoppers through a variety of
print, digital and mobile solutions including
Chatbot technology. The newest offering,
the Consumer Activation Score, provides
a unique audience persona by combining
proprietary coupon redemption data with advanced analytical insights, including what consumers are
buying, where they purchase and where they are located.
BENEFITS: This enables clients to engage a targeted group of value-oriented consumers in a more personalized way at the most critical points during their shopping journey.
y SHOPPER MARKETING SEPTEMBER 2017