Shopper Marketing - September 2017 - 182

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The Guide to Shopper Marketing Agencies * 2017

UPSHOT.AGENCY

WHY UPSHOT

RECENT HIGHLIGHTS

There's a reason why Upshot has
been a top shopper marketing
agency for so many years in a row.
It's our experience, our people
and our work. Our top talent is
consistently on the list of who's
who in shopper marketing. Our
experience is both deep and broad
we've worked in all the major
retailers in all major channels . Our clients are continuously surprised by
our unexpected thinking and inspired by our ideas. And our work has been
acknowledged by the industry with hundreds of awards over the years.

Brands believe in our uni ue philosophy-which has a racted
a signi cant client or two in every uarter over the past
months. Key highlights include

WHAT MAKES US DIFFERENT
We make brands shopper-ready. Understanding that client teams have
multiple departments dealing with di erent aspects of the shopper
journey, we seamlessly bridge your organization to make brands
shopper-ready outside the store, inside the store and in ecommerce
environments.
We build brands and inspire action. We tell your brand's story all along
the shopper journey, using a mix of messaging that balances awareness
and action to build your brand and motivate purchases at the same time.
We go beyond tactics. We start with human truths and impac ul
insights to create a meaningful connection. And believe shopper
marketing creative should be held to a higher standard-that we deliver
on every time.

Bonnie Plants
An evolved brand with a new
in-store communications system
helped Lowe's shoppers grow
the freshest food possible.

Evolution Fresh
A national retail program inspired
premium juice drinkers to go
from choosing a healthy juice to
choosing a be er way of living.

New Balance
An omnichannel program ignited
sweat conversations with DSW
shoppers while helping ew
Balance secure DSW in-store
merchandising rarely given
to brands.

We offer in-house media planning, buying and real-time media
management. Our media team uses cu ng-edge data and analytics,
market intelligence and technology to a ract, inspire and engage
shoppers all along their journey.

AT-A-GLANCE
WHO WE ARE

SERVICES

KEY EXECUTIVES

We are the same creative powerhouse that's been
building brands and inspiring action for more than
years. ow backed by the power of Advantage
Solutions. That means improved retail connectivity
retailer relationships, shopper data and insights for
Upshot and our clients.

* Shopper-Ready Strategies, Communications & Design

Brian Kristofek, President & CEO

* Environmental/ -D Design & Innovation

Lisa Hurst, SVP, Account Management

*

Brian Priest, SVP, Creative Services

INDUSTRIES SERVED
*
*
*
*
*
*
*
*
*

Consumer Packaged Goods
Footwear & Apparel
Beer & Spirits
SR
Travel & Hospitality
Technology
Home & Garden
Food & Beverage
Health & Wellness

ational & Local Concepts, Programs & Activation

* Media Buying & Planning
* Category/Aisle Reinvention

Lionel Knight, SVP, Planning

* Digital, Mobile & Social Engagement

CONTACT

MAJOR CLIENTS

Kristie Ritchie, VP, ew Business
upshot@upshotmail.com
.
.

* Procter & Gamble
*

ew Balance

* ohnson & ohnson
* Constellation Brands Beer Division
* Starbucks Corporation
* Google
* The Fresh Market
* Sco sMiracle-Gro
*

ature Made

* Energizer


http://upshot.agency

Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
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