Shopper Marketing - September 2017 - 19
ceived. Rather than having to go
to the promotional website, consumers can now enter by sending a text message.
K-C's Disney assets are particularly attractive to Meijer, which
also runs an annual program promoting Walt Disney Co.'s Disney
Princess and Marvel toys, books,
apparel and home videos. "Meijer's a great wholesaler in the
market," Stehling said. "We have
a great relationship with Meijer. It
was a perfect fit."
KEY INSIGHTS: After a
successful 2016 program,
K-C had access to a variety
of analytics to get shoppers to engage and convert further.
ACTIVATION: In 2017, the
partners added a sweepstakes and instant-win
matching game while
again employing in-aisle
floor clings and circular
features. They also added
a way for consumers who
enter the sweeps to share
details about it on Facebook and Twitter.
C'MON. GIVE IN TO YOUR CURIOSITY.
Branding connects with consumers, but selling starts the sparks flying.
Only Integer® brings the two together so you can creatively connect
with consumers and electrify commerce.
At Integer, we live at the Intersection of Branding and Selling®.
For creative and strategy that accelerate transaction, contact Nicole Souza,
SVP Global Business Development, at firstname.lastname@example.org.