THE MARS AGENCY FEATURES: The "Retail Attachment Scorecard" tracks customers' attachments to retailers. A behavioral shopping model based on emotional attachment was developed from insights gained from a shopper study by the agency. The study identifies more than 100 experiences, eight purchase outcomes and seven shopping behaviors. BENEFITS: The agency partners with retailers to produce the Retail Attachment Scorecard. The Scorecard can be used to develop plans and ideas to track and improve those scores to build attachment and sales, including developing and delivering experiences based on shoppers' wants and needs. BOOTH 250 RAPID DISPLAYS FEATURES: The company will be showing its new proprietary "FlyVision" technology that is used in custom displays. It allows a real product to float inside of a display without any visible attachments. BENEFITS: Pictures can't do this special effect justice; you have to see it demoed to fully appreciate its stopping power. People do gather around it trying to figure out how it works. Each display using FlyVision is custom designed to best utilize the technology. BOOTH 701 SEPTEMBER 2017 SHOPPER MARKETING y 59