Shopper Marketing - September 2017 - 164

The Guide to Shopper Marketing Agencies * 2017

ADVERTISEMENT

SHPRWW.COM

OUR CAPABILITIES
SHPR solutions by Momentum is not reliant on old models and unafraid
of reinvention to solve the new world of problems facing shopper
marketers. We have the ability and resources to address the range
of shopper marketing needs our clients face, starting with traditional
national campaigns and customer-specific activations through deeper
data-driven marketing.
We make sure campaigns are successful across every step of the
path to purchase, focusing heavily on pre-, during- and post-shop, by
driving connections that deliver shopper media for the content we
create. These plans are optimized through rigorous understanding of
technology and how shoppers use it. This unique understanding is
gained through primary research with shoppers, shopper tech events,
test and learns, and our new state-of-the-art SHPR Lab.

The Lab allows clients to engage across the entire shopper journey,
starting in our Shopper Social Listening Center, shopper technology
showcase, and physical and virtual retail environments.
We address the newest challenges facing our clients today-whether
selling through Ecommerce or emerging Ecommerce channels, making
big data work for shopper marketing. Our exclusive partnership with
IBM Watson allows us to create unrivaled shopper solutions that have
the ability to be personal, dynamic and scalable in real-time. We prove
the results with ROI tracking success tied to purchases.
"Momentum has been instrumental
in helping Constellation Brands
Wine & Spirits Division build our
shopper marketing team and
expertise. They re a valued partner
in developing structure and strategies
to win at retail, and work with our
shopper marketing and Insights teams
to assist us in creating programs that
provide positive R I.
Tracy Frisbie
Director of Shopper Marketing
Constellation Brands, Inc.

OUR PHILOSOPHY

WHAT MAKES US DIFFERENT

We are business-focused, delivering Strategic
High-Performance Results to clients, consumers
and shoppers everywhere.

Our partnership with IBM Watson's cognitive intelligence pla orm allows us to deliver predictive
and real-time analytics, providing program ROI tied to purchase.

We believe in making data actionable with
insights that lead to precision marketing that
mobile and digital pla orms are the oxygen to
making shopper marketing thrive and that the
Omnicommerce world with ever-emerging new
channels demands new means for connecting
with and converting shoppers.

This gives us a first-of-its-kind ability to lead commercial planning, helping clients understand the
shopper size of prize, segmentation and the value of individual shoppers, spend recommendations
and connections planning.
The result is precision shopper marketing from matched UIDs creating personalized shopper
content and experiences across the connections that matter most, driving purchase whether
in-store, on mobile devices or emerging Ecommerce pla orms. Unmatched accuracy creates
intimacy at scale with the most confident and strategic shopper creative.

AT-A-GLANCE
WHO WE ARE

SERVICES

KEY EXECUTIVES

We deliver Strategic High-Performance Results to
clients, consumers and shoppers everywhere by
leveraging big data and IBM Watson's cognitive
intelligence. Precision shopper marketing solutions
from matched UIDs create personalized shopper
experiences, inspired shopper creative and strategic
connections that drive purchase.

* Consultative commercial and shopper planning

Elena Klau, Chief Strategy & Analytics Officer

* Shopper value assessment with segmentation and
market optimization

Laura Moser, SVP Shopper Marketing Practice Lead,
North America

* Shopper media connections planning and activation

Jason Alan Snyder, Chief Technology Officer

* National shopper campaigns

Shaun Brown, SVP - CPG & Digital Shopper

* Retailer-specific activations

Jennifer Olliges, SVP - Business Leadership

* Shopper ROI with matched UIDs from media, retail,
mobile and ambient

CONTACT

INDUSTRIES SERVED

Shaun Brown, SVP - CPG & Digital Shopper
shaun.brown@shprww.com
0 .95 . 2 5

MAJOR CLIENTS
* The Coca-Cola
Company

* Constellation Brands

* Mondel z

* New ork Lottery

* Chobani

* SunTrust

* CPG brands serving
retailers and
Ecommerce channels
* Retailers selling
national and privatelabel brands

* Healthcare
* Automotive
* Financial services
* Government

Laura Moser, SVP Shopper Marketing
Practice Lead, North America
laura.moser@shprww.com
312.2 5.35 9


http://www.SHPRWW.COM

Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
Shopper Marketing - September 2017 - 12
Shopper Marketing - September 2017 - 13
Shopper Marketing - September 2017 - 14
Shopper Marketing - September 2017 - 15
Shopper Marketing - September 2017 - 16
Shopper Marketing - September 2017 - 17
Shopper Marketing - September 2017 - 18
Shopper Marketing - September 2017 - 19
Shopper Marketing - September 2017 - 20
Shopper Marketing - September 2017 - 21
Shopper Marketing - September 2017 - 22
Shopper Marketing - September 2017 - 23
Shopper Marketing - September 2017 - 24
Shopper Marketing - September 2017 - 25
Shopper Marketing - September 2017 - 26
Shopper Marketing - September 2017 - 27
Shopper Marketing - September 2017 - 28
Shopper Marketing - September 2017 - 29
Shopper Marketing - September 2017 - 30
Shopper Marketing - September 2017 - 31
Shopper Marketing - September 2017 - 32
Shopper Marketing - September 2017 - 33
Shopper Marketing - September 2017 - 34
Shopper Marketing - September 2017 - 35
Shopper Marketing - September 2017 - 36
Shopper Marketing - September 2017 - 37
Shopper Marketing - September 2017 - 38
Shopper Marketing - September 2017 - 39
Shopper Marketing - September 2017 - 40
Shopper Marketing - September 2017 - 41
Shopper Marketing - September 2017 - 42
Shopper Marketing - September 2017 - 43
Shopper Marketing - September 2017 - 44
Shopper Marketing - September 2017 - 45
Shopper Marketing - September 2017 - 46
Shopper Marketing - September 2017 - 47
Shopper Marketing - September 2017 - 48
Shopper Marketing - September 2017 - 49
Shopper Marketing - September 2017 - 50
Shopper Marketing - September 2017 - 51
Shopper Marketing - September 2017 - 52
Shopper Marketing - September 2017 - 53
Shopper Marketing - September 2017 - 54
Shopper Marketing - September 2017 - 55
Shopper Marketing - September 2017 - 56
Shopper Marketing - September 2017 - 57
Shopper Marketing - September 2017 - 58
Shopper Marketing - September 2017 - 59
Shopper Marketing - September 2017 - 60
Shopper Marketing - September 2017 - 61
Shopper Marketing - September 2017 - 62
Shopper Marketing - September 2017 - 63
Shopper Marketing - September 2017 - 64
Shopper Marketing - September 2017 - 65
Shopper Marketing - September 2017 - 66
Shopper Marketing - September 2017 - 67
Shopper Marketing - September 2017 - 68
Shopper Marketing - September 2017 - 69
Shopper Marketing - September 2017 - 70
Shopper Marketing - September 2017 - 71
Shopper Marketing - September 2017 - 72
Shopper Marketing - September 2017 - 73
Shopper Marketing - September 2017 - 74
Shopper Marketing - September 2017 - 75
Shopper Marketing - September 2017 - 76
Shopper Marketing - September 2017 - 77
Shopper Marketing - September 2017 - 78
Shopper Marketing - September 2017 - 79
Shopper Marketing - September 2017 - 80
Shopper Marketing - September 2017 - 81
Shopper Marketing - September 2017 - 82
Shopper Marketing - September 2017 - 83
Shopper Marketing - September 2017 - 84
Shopper Marketing - September 2017 - 85
Shopper Marketing - September 2017 - 86
Shopper Marketing - September 2017 - 87
Shopper Marketing - September 2017 - 88
Shopper Marketing - September 2017 - 89
Shopper Marketing - September 2017 - 90
Shopper Marketing - September 2017 - 91
Shopper Marketing - September 2017 - 92
Shopper Marketing - September 2017 - 93
Shopper Marketing - September 2017 - 94
Shopper Marketing - September 2017 - 95
Shopper Marketing - September 2017 - 96
Shopper Marketing - September 2017 - 97
Shopper Marketing - September 2017 - 98
Shopper Marketing - September 2017 - 99
Shopper Marketing - September 2017 - 100
Shopper Marketing - September 2017 - 101
Shopper Marketing - September 2017 - 102
Shopper Marketing - September 2017 - 103
Shopper Marketing - September 2017 - 104
Shopper Marketing - September 2017 - 105
Shopper Marketing - September 2017 - 106
Shopper Marketing - September 2017 - 107
Shopper Marketing - September 2017 - 108
Shopper Marketing - September 2017 - 109
Shopper Marketing - September 2017 - 110
Shopper Marketing - September 2017 - 111
Shopper Marketing - September 2017 - 112
Shopper Marketing - September 2017 - 113
Shopper Marketing - September 2017 - 114
Shopper Marketing - September 2017 - 115
Shopper Marketing - September 2017 - 116
Shopper Marketing - September 2017 - 117
Shopper Marketing - September 2017 - 118
Shopper Marketing - September 2017 - 119
Shopper Marketing - September 2017 - 120
Shopper Marketing - September 2017 - 121
Shopper Marketing - September 2017 - 122
Shopper Marketing - September 2017 - 123
Shopper Marketing - September 2017 - 124
Shopper Marketing - September 2017 - 125
Shopper Marketing - September 2017 - 126
Shopper Marketing - September 2017 - 127
Shopper Marketing - September 2017 - 128
Shopper Marketing - September 2017 - 129
Shopper Marketing - September 2017 - 130
Shopper Marketing - September 2017 - 131
Shopper Marketing - September 2017 - 132
Shopper Marketing - September 2017 - 133
Shopper Marketing - September 2017 - 134
Shopper Marketing - September 2017 - 135
Shopper Marketing - September 2017 - 136
Shopper Marketing - September 2017 - 137
Shopper Marketing - September 2017 - 138
Shopper Marketing - September 2017 - 139
Shopper Marketing - September 2017 - 140
Shopper Marketing - September 2017 - 141
Shopper Marketing - September 2017 - 142
Shopper Marketing - September 2017 - 143
Shopper Marketing - September 2017 - 144
Shopper Marketing - September 2017 - 145
Shopper Marketing - September 2017 - 146
Shopper Marketing - September 2017 - 147
Shopper Marketing - September 2017 - 148
Shopper Marketing - September 2017 - 149
Shopper Marketing - September 2017 - 150
Shopper Marketing - September 2017 - 151
Shopper Marketing - September 2017 - 152
Shopper Marketing - September 2017 - 153
Shopper Marketing - September 2017 - 154
Shopper Marketing - September 2017 - 155
Shopper Marketing - September 2017 - 156
Shopper Marketing - September 2017 - 157
Shopper Marketing - September 2017 - 158
Shopper Marketing - September 2017 - 159
Shopper Marketing - September 2017 - 160
Shopper Marketing - September 2017 - 161
Shopper Marketing - September 2017 - 162
Shopper Marketing - September 2017 - 163
Shopper Marketing - September 2017 - 164
Shopper Marketing - September 2017 - 165
Shopper Marketing - September 2017 - 166
Shopper Marketing - September 2017 - 167
Shopper Marketing - September 2017 - 168
Shopper Marketing - September 2017 - 169
Shopper Marketing - September 2017 - 170
Shopper Marketing - September 2017 - 171
Shopper Marketing - September 2017 - 172
Shopper Marketing - September 2017 - 173
Shopper Marketing - September 2017 - 174
Shopper Marketing - September 2017 - 175
Shopper Marketing - September 2017 - 176
Shopper Marketing - September 2017 - 177
Shopper Marketing - September 2017 - 178
Shopper Marketing - September 2017 - 179
Shopper Marketing - September 2017 - 180
Shopper Marketing - September 2017 - 181
Shopper Marketing - September 2017 - 182
Shopper Marketing - September 2017 - 183
Shopper Marketing - September 2017 - 184
Shopper Marketing - September 2017 - 185
Shopper Marketing - September 2017 - 186
Shopper Marketing - September 2017 - 187
Shopper Marketing - September 2017 - 188
Shopper Marketing - September 2017 - 189
Shopper Marketing - September 2017 - 190
Shopper Marketing - September 2017 - 191
Shopper Marketing - September 2017 - 192
Shopper Marketing - September 2017 - 193
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com