Shopper Marketing - September 2017 - 164
The Guide to Shopper Marketing Agencies * 2017
SHPR solutions by Momentum is not reliant on old models and unafraid
of reinvention to solve the new world of problems facing shopper
marketers. We have the ability and resources to address the range
of shopper marketing needs our clients face, starting with traditional
national campaigns and customer-specific activations through deeper
We make sure campaigns are successful across every step of the
path to purchase, focusing heavily on pre-, during- and post-shop, by
driving connections that deliver shopper media for the content we
create. These plans are optimized through rigorous understanding of
technology and how shoppers use it. This unique understanding is
gained through primary research with shoppers, shopper tech events,
test and learns, and our new state-of-the-art SHPR Lab.
The Lab allows clients to engage across the entire shopper journey,
starting in our Shopper Social Listening Center, shopper technology
showcase, and physical and virtual retail environments.
We address the newest challenges facing our clients today-whether
selling through Ecommerce or emerging Ecommerce channels, making
big data work for shopper marketing. Our exclusive partnership with
IBM Watson allows us to create unrivaled shopper solutions that have
the ability to be personal, dynamic and scalable in real-time. We prove
the results with ROI tracking success tied to purchases.
"Momentum has been instrumental
in helping Constellation Brands
Wine & Spirits Division build our
shopper marketing team and
expertise. They re a valued partner
in developing structure and strategies
to win at retail, and work with our
shopper marketing and Insights teams
to assist us in creating programs that
provide positive R I.
Director of Shopper Marketing
Constellation Brands, Inc.
WHAT MAKES US DIFFERENT
We are business-focused, delivering Strategic
High-Performance Results to clients, consumers
and shoppers everywhere.
Our partnership with IBM Watson's cognitive intelligence pla orm allows us to deliver predictive
and real-time analytics, providing program ROI tied to purchase.
We believe in making data actionable with
insights that lead to precision marketing that
mobile and digital pla orms are the oxygen to
making shopper marketing thrive and that the
Omnicommerce world with ever-emerging new
channels demands new means for connecting
with and converting shoppers.
This gives us a first-of-its-kind ability to lead commercial planning, helping clients understand the
shopper size of prize, segmentation and the value of individual shoppers, spend recommendations
and connections planning.
The result is precision shopper marketing from matched UIDs creating personalized shopper
content and experiences across the connections that matter most, driving purchase whether
in-store, on mobile devices or emerging Ecommerce pla orms. Unmatched accuracy creates
intimacy at scale with the most confident and strategic shopper creative.
WHO WE ARE
We deliver Strategic High-Performance Results to
clients, consumers and shoppers everywhere by
leveraging big data and IBM Watson's cognitive
intelligence. Precision shopper marketing solutions
from matched UIDs create personalized shopper
experiences, inspired shopper creative and strategic
connections that drive purchase.
* Consultative commercial and shopper planning
Elena Klau, Chief Strategy & Analytics Officer
* Shopper value assessment with segmentation and
Laura Moser, SVP Shopper Marketing Practice Lead,
* Shopper media connections planning and activation
Jason Alan Snyder, Chief Technology Officer
* National shopper campaigns
Shaun Brown, SVP - CPG & Digital Shopper
* Retailer-specific activations
Jennifer Olliges, SVP - Business Leadership
* Shopper ROI with matched UIDs from media, retail,
mobile and ambient
Shaun Brown, SVP - CPG & Digital Shopper
0 .95 . 2 5
* The Coca-Cola
* Constellation Brands
* Mondel z
* New ork Lottery
* CPG brands serving
* Retailers selling
national and privatelabel brands
* Financial services
Laura Moser, SVP Shopper Marketing
Practice Lead, North America
312.2 5.35 9