Shopper Marketing - September 2017 - 124
RICCI AT RETAIL
Odds & Ends
No unifying theme here, just displays worthy of attention
10 of these.
This wire unit is so simple, yet so effective. I'm amazed more brands don't
take advantage of the natural symmetry of two products that go well
together like ice cream and chocolate
syrup. The display is as basic as can
be - formed, powder-coated wire. It
attaches to the freezer door with no
tools and no air leaks from the freezer.
The product from Hershey Co. and the
small bottom sign are all that are needed for shoppers to make the obvious
connections. The best part: There were
10 freezer section doors in this aisle
and every one of them had this same
unit fully loaded. That's 60 Hershey's
SKUs in prime selling position.
y SHOPPER MARKETING SEPTEMBER 2017