RICCI AT RETAIL Odds & Ends No unifying theme here, just displays worthy of attention Imagine 10 of these. Hershey's This wire unit is so simple, yet so effective. I'm amazed more brands don't take advantage of the natural symmetry of two products that go well together like ice cream and chocolate syrup. The display is as basic as can be - formed, powder-coated wire. It attaches to the freezer door with no tools and no air leaks from the freezer. The product from Hershey Co. and the small bottom sign are all that are needed for shoppers to make the obvious connections. The best part: There were 10 freezer section doors in this aisle and every one of them had this same unit fully loaded. That's 60 Hershey's SKUs in prime selling position. 124 y SHOPPER MARKETING SEPTEMBER 2017