Shopper Marketing - September 2017 - 148
The Guide to Shopper Marketing Agencies * 2017
IT'S ALL ABOUT RESULTS
Welcome to CMG, a Shopper & Partnership Marketing agency, with a successful
track record of providing sensible, strategic, cost-e ective program solutions. From
day one, we have utilized our knowledge of retailers and what it takes to e ectively
plan and execute programs that deliver results. Our relationships with our clients'
direct and broker sales organizations have allowed us to collaborate with them,
break through the clutter, and create impac ul events that drive incremental
and profitable volume. At CMG, we focus our Account and Creative teams on
understanding our clients' objectives, and then creating the right programs that
make sense for our clients, and their key retailers.
If you are looking for an agency that combines consumer insights with brand
strategies, and turns them into impac ul, well executed, Shopper or Partnership
Marketing programs, give us a call.
WHO WE WORK FOR...
Our Clients CMG works with CPG companies of all sizes. Our
approach to servicing these clients is the same no matter their size.
The first, and most important step in our approach is to immerse
ourselves in our clients' organizations, to better understand their
objectives, strategies and internal systems, so that we can plan,
develop, and execute successful programs. After this initial step, it's
The Customer The retailer is king, and without the proper knowledge
and experience, any Shopper/Partnership Marketing program can
quickly be derailed before it even gets started. CMG has executed
account specific programs at key retailers for 17 years, and our senior
management team has over 0 years of combined experience.
The Shopper CMG has demonstrated time and time again that
shoppers respond to our programs. We provide a robust balance of
o ers and tactics that exceed both retailer expectations, and our
clients' desire to reach their most important consumers.
THE FINAL KEY TO OUR SUCCESS...
Our Team We have an experienced team of professionals who are dedicated to their clients'
businesses, and passionate about delivering positive results. We sta each client based on
their needs, with the right account and creative team members who have the necessary
backgrounds to provide top support and deliver successful programs.
WE ARE A NATIONALLY RECOGNIZED AGENCY
Collaborative Marketing Group, Inc. has been included in several publications' list of top
agencies, including The Hub, Promo Top Shops, and Shopper Marketing's Who's Who In
WHO WE ARE
CMG was established in November 2000 to provide
CPG companies with a cost e ective alternative for
their retail marketing programs. Our objective is to
develop programs that address not only our clients'
needs, but also their key customers' objectives and
We o er the following services to support our
Shopper and Partnership Marketing e orts
* Program planning and execution
* Household Products
* Digital and Social Marketing management
Retail Marketing, concentrating in Shopper and
Partnership Marketing, with a focus on execution.
* Partner solicitation, negotiation, and contract
* Creative and concept development
* Budget management
* Post promotion reporting and evaluation
* Sweepstakes rule writing and fulfillment
* Pet Supplies
Garrett Plepel, President
30. 71. 590