Shopper Marketing - September 2017 - 107
Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine
years. Send comments and So-LoMo news to email@example.com.
YouTube announced on its
"YouTube Creator Blog" that it is
introducing the ability to heatmap 360-degree and virtual
reality videos that have received
a minimum of 1,000 views. The
insight will give brands and uploaders what users are engaging
with most inside the immersive
videos and see if a campaign
message that is embedded in a video is being noticed, for example. As part of
the post, YouTube shared a few insights from previously studied videos - such
as that viewers spend three-fourths of their time staring at what's directly in
front of them despite the ability to look all around. One tip was to use markers
and animations inside a video to draw a viewer's attention to different parts.
Facebook has launched a searchable tab inside Facebook Messenger to
assist users looking to engage with businesses and bots, not just friends.
The "Discover" tab, as detailed on the Facebook for Developers site, gives
users the chance to explore by category, recent activity or featured experiences inside the tab.
There will be ads as well.
Facebook says more
than 1 billion people
use Messenger each
month, but the Discover
tab aims to bring more
awareness to chat bots
and brand engagement