Shopper Marketing - September 2017 - 102

PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES

LG SIGNATURE COSTCO HOME APPLIANCE BAY
RETAIL CATEGORY: Warehouse
ACTIVATION TACTIC: In-Line/Gondola
CLIENT: LG Electronics, Englewood Cliffs, New Jersey
ENTRANT: WestRock Merchandising Displays, Winston-Salem, North Carolina
INTRODUCTION DATE: Dec. 21, 2016
SIZE OF RUN: 50
COMMENT: This display promoted the launch of the LG Signature Brand through the club channel
and expanded the brand's partnership with Costco. The vignettes presented a total kitchen solution
for shoppers while providing enough details for them to make informed decisions in an unassisted
sales environment.

102

y SHOPPER MARKETING SEPTEMBER 2017



Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
Shopper Marketing - September 2017 - 9
Shopper Marketing - September 2017 - 10
Shopper Marketing - September 2017 - 11
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