2017 Retail Promo Guide - 9
MOTHER'S DAY: Circular support for typical holiday
buys including gift cards and floral arrangements.
GRADUATION: Promotion for bakery goods and prepared
MEMORIAL DAY/SUMMER: Category-specific promotions are supported by exclusive programs from manufacturers.
NATIONAL PET MONTH: Chains spotlight pet food and
products in circular features.
HUNGER IS: Purchases of participating items throughout the month trigger donations to the Hunger Is program
co-hosted by Feeding America. Shoppers can also make
donations at checkout or donate bags of food.
FOOTBALL/TAILGATING: Wear the chain's local NFL
team jersey to the store on Sundays and receive a discount on the total receipt.
STOCK UP SALE:
manufacturers for a
HALLOWEEN: Focuses on seasonal
produce, confectionery and fall-themed
SPRING: Heavy circular promotion for grilling needs as
well as lawn and gardening tools.
EARTH DAY: Circular features highlight natural, organic
and eco-friendly food options as well as floral arrangements. Some stores hold Earth Month events.
BEST ROAD TRIP EVER: A caption contest awarding a
car sponsored by multiple CPGs. Each chain has a discrete
BACK TO SCHOOL: In-store signage and displays complement the circular activity.
THANKSGIVING/HOLIDAY: Activity includes "Black Friday" three-day sales, turkey price guarantee and matching, requests for donations to local food banks at checkout, and various sweeps.
FROZEN FOOD MONTH: Promotes frozen fare in circular features; has offered a coupon booklet with purchase
of a freezer and run chain-specific sweeps.
EASTER/PASSOVER: Focuses on confectionery; Kosher
and unleavened foods receive attention as well.
LENT: In-store signage and circular features highlight
ST. PATRICK'S DAY: Spectaculars in the liquor aisles and
store lobbies support. Circular features offer deals on cabbage, corned beef and alcohol.
VALENTINE'S DAY: Focuses on confectionery, floral
arrangements and greeting cards.
five-month promotion that centers on a collectand-win game
and is supported
by a volley of
and digital and
SUPER BOWL: Focuses mainly on bakery goods, prepared foods and bulk-purchase incentives. Chains team
with brands for account-specific sweeps.
DIABETES: Promotes eating healthy; offers free store
tours with a professional to help plan a diet.
HOCKEY: Chains activate sponsorships of local professional and youth league teams to stage sweeps; many
participate in Kraft Heinz Co.'s annual Hockeyville cause
HOLIDAY: Strong support for gift cards, roasts, food
drives, floral (poinsettias), small kitchen appliances and decor.
FATHER'S DAY: Incentivizes purchases of gift cards and
NATIONAL DAIRY MONTH: Circular features promote
dairy; some chains run sweeps requiring purchase of qualifying products, often with a cause element.
FUEL YOUR TRIP: A 2017 campaign united key CPGs to
tie in to summer road trip season by dangling additional
Gas Rewards points on eligible purchases.
BACK TO SCHOOL: Circular activity spotlighting supplies and grocery needs begins.
SUMMER: Bulk-purchase incentives tie in to summer
holidays including the 4th of July.