2017 Retail Promo Guide - 8
GAME DAY GREATS: Unites numerous CPGs for an instant-win game with heavy display and advertising support.
FALL ALLERGY RELIEF: Displays group together OTC
treatments from numerous brands.
FOOTBALL/TAILGATING: Account-specific efforts and
national displays extend the season beyond the main
Game Day Greats campaign.
HOLIDAY: Seasonal displays receive plenty of space in stores.
SHARING COURAGE: Solicits donations for the American Cancer Society and Susan G. Komen and partners
with CPGs for other activity tied to October's designation
as "Breast Cancer Awareness Month."
COLD & FLU: Displays stock solutions from numerous
brands. In 2016, tied vaccines to a fundraiser for Feeding
4TH OF JULY: Patriotic-themed displays spotlight prepared foods.
BACK TO SCHOOL: Largely generic activity offers savings on standard supplies.
FAST TRACK TO SAVINGS: Digital coupon event activates the retailer's NASCAR sponsorship and those of major
HISPANIC HERITAGE MONTH: Digital activity spotlights
HALLOWEEN: Confectionery and other themed SKUs
enjoy significant secondary display space.
TASTE OF ITALY: Spotlights imported products
through extensive displays and a sweeps.
LABOR DAY: Patriotic themed displays spotlight prepared
BEAUTY EVENT: Fall flight is nearly identical to the spring
THE GREAT AMERICAN MILK DRIVE: Sells donation
cards benefiting Feeding America.
VETERANS DAY: In 2016, partnered with Mars Inc.'s Extra
for a cause campaign operating under the Honoring Our
BRINGING HOPE TO THE TABLE: Uses a variety of tactics to raise money for Feeding America.
HOLIDAY: Activity intensifies with bulk-purchase incentives, digital coupons and displays plugging prepared foods.
SUMMER GRILLING: Unites numerous CPGs for an omnichannel campaign including instant-win games, digital
coupons, account-specific displays, recipes, and digital and
social media activity.
EARTH MONTH: Offers digital coupons for eco-friendly
items and touts its sustainability efforts on social media.
SPRING ALLERGY RELIEF: Displays group OTC treatments from numerous brands.
MAJOR LEAGUE BASEBALL: Sponsoring brands supply displays.
HONORING OUR HEROES: Solicits donations for the
USO online and in stores. Partners with fellow USO sponsor Coca-Cola for additional contributions.
2X FUEL POINT WEEKENDS: Digital, mobile and print
coupons double the points earned by using chain loyalty
MOTHER'S DAY: Positions outdoor needs, confectionery and personal care products as gift items.
GRADUATION: Displays promote third-party gift cards,
flowers and party supplies.
CINCO DE MAYO: Mexican food and beer are spotlighted with themed spectaculars.
FATHER'S DAY: Displays and circular activity spotlight
gift items and grilling needs.
MARCH MADNESS: A "March to Savings" instant-win
game involves brands from a bevy of manufacturers,
though official NCAA sponsors get spotlight.
EASTER: Displays and circular features spotlight confectionery, seasonal toys and other basket fillers, and
SPRING ALLERGY RELIEF: Displays and circular activity spotlight OTC products from private-label and national
ST. PATRICK'S DAY: Themed displays enjoy plenty of
space in stores.
BEAUTY EVENT: Offers deals on dozens of cosmetics
and personal care brands along with digital style guides.
VALENTINE'S DAY: Offers loyalty cardholders digital
coupons, bonus Fuel Points and discounts on gift items.
HEART HEALTH MONTH: Displays, circulars and digital
activity promote in-store cholesterol screenings and encourage shoppers to ask pharmacists for treatment advice.
NEW YEAR: A traditional spotlight on healthy foods
focuses on the Simple Truth private label.
SUPER BOWL: Fresh flight of "Game Day Greats"
campaign includes digital coupons, an instant-win game,
recipes and heavy in-store support.
HOLIDAY: Pushes social media engagement with a "Cheer