2017 Retail Promo Guide - 6

SEP

BACK TO SCHOOL: Abundance of "smart savings" promoted in circulars and in stores adds another layer of
activity.
COLD & FLU: Eight-month season kicks off with a focus
on flu shots.

OCT

BACK TO SCHOOL: Integrated campaign that typically
launches the week after the 4th of July. Support comes
from numerous manufacturers, including Johnson & Johnson and Hallmark's Crayola. Complementary "Get a Shot,
Give a Shot" theme promotes immunizations and emphasizes a cause element.

HALLOWEEN: P-O-P heavy campaign garners support
from Hershey, Mars Inc. and others with a "Halloween
savings" theme.
BREAST CANCER AWARENESS: Includes support for
Susan G. Komen.
COLD & FLU: Retailer uses a "get ready for cold & flu
season" theme.

NOV

APR
MAY
JUN

FATHER'S DAY: Similar to the Mother's Day effort but
smaller in scale.

COLD & FLU: Focus expands to cold & flu products.
FOOTBALL/TAILGATING: Seasonal "Game Day Favorites"
campaign gets support from multiple promotional partners, including alcoholic beverage manufacturers.

HOLIDAY: Executes a fully integrated campaign with
various themes that typically includes a toy drive in partnership with Berkshire Hathaway's Duracell. One promotion typically offers "Jingle Cash" (aka Register Rewards).
DIABETES AWARENESS MONTH: Offers free in-store
glucose testing and collects donations for the American
Diabetes Association at checkout.

DEC

MARCH MADNESS: Using recurring "Game Day Favorites"
theme, program leverages the official NCAA sponsorships
of manufacturers (Coca-Cola Co., Hershey Co. and Mondelez International) for a tie-in to the Division I men's basketball tournament. Also partners with Unilever separately.
ALLERGY RELIEF: Campaign launches as spring begins
with support from most of the major category brands.
Retailer promises "buy two products, get third free."
EASTER: Employs a P-O-P heavy campaign that typically
boasts multiple promotional partners, including Mars Inc.'s
Starburst and Hershey's Cadbury. Circular features support.

SUMMER: Showcases summer essentials such as sunscreen,
grilling accessories, insect repellent, toys and snacks/beverages. Positions store as "summer base camp." Also offers
Memorial Day deals.
GRADUATION: Promotes gifts for occasion.

JUL

HEART HEALTHY MONTH: Program brings brands together for themed endcaps. Supports the American Heart
Association by offering free blood pressure tests and raising
money.

RED NOSE DAY: The exclusive retailer partner of Comic
Relief's charity enlists support from numerous manufacturers for a massive campaign.
MOTHER'S DAY: Employs a consistent theme across multiple marketing vehicles leading up to the holiday. Circular
features offer gifts to "make mom happy."
SPRING CLEANING: Promotion promises "buy two, get
third free" on household cleaning products.

AUG

JAN
FEB
MAR

NEW YEAR: Integrated campaign receives support from
a plethora of brands; focuses on "healthy deals" and "new
year, new beauty."
SUPER BOWL: "Game
Day Favorites" campaign gains the support
of official NFL sponsors
(PepsiCo, Anheuser-Busch and Mars Inc.) as well
as others. Messaging
encourages shoppers to
"Score Great Savings."
VALENTINE'S DAY:
Promotions focus on
"gifts to love" (candy,
cosmetics, etc.) with
special emphasis placed
on greeting cards from
Hallmark Cards.

HOLIDAY: Circulars promote "gifts
they'll love."
NEW YEAR: As Jan.
1 approaches, promotions focus on
"healthy deals" and
more.


https://www.walgreens.com http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_RedNoseDay.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_Halloween.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_BreastCancerAware.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_Holiday.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_HeartHealthMonth.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_BackToSchool.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_AllergyRelief.jpg http://epubimages.ensembleiq.com/RetailPromoGuide17/Walgreens_ColdFlu.jpg

Table of Contents for the Digital Edition of 2017 Retail Promo Guide

2017 Retail Promo Guide - 1
2017 Retail Promo Guide - 2
2017 Retail Promo Guide - 3
2017 Retail Promo Guide - 4
2017 Retail Promo Guide - 5
2017 Retail Promo Guide - 6
2017 Retail Promo Guide - 7
2017 Retail Promo Guide - 8
2017 Retail Promo Guide - 9
2017 Retail Promo Guide - 10
2017 Retail Promo Guide - 11
2017 Retail Promo Guide - 12
2017 Retail Promo Guide - 13
2017 Retail Promo Guide - 14
2017 Retail Promo Guide - 15
2017 Retail Promo Guide - 16
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_dot-awards_2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/expo2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_digitalplaybook2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_retailreceptivity2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_retailpromo2017
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_dot-awards_2017
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_digitallandscape
http://digital.shoppermarketingmag.com/nxtbooks/ptp/glossary2017
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_playbook
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_digitalshopper_2016
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604_receptivity
https://www.nxtbook.com/nxtbooks/ptp/sm_2015_retailpromo
https://www.nxtbook.com/nxtbooks/ptp/sm_2015_digitalplaybook
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_2015_ecosystemsupp
http://digital.shoppermarketingmag.com/nxtbooks/ptp/trends2015
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412_retailpromoguide
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411_retailerreceptivity
https://www.nxtbook.com/nxtbooks/ptp/sm_201410_digitalplaybook
https://www.nxtbook.com/nxtbooks/ptp/menasha_trends2014
https://www.nxtbook.com/nxtbooks/ptp/glossary2014
https://www.nxtbook.com/nxtbooks/ptp/sm_retailpromoguide
https://www.nxtbookmedia.com