2017 Retail Promo Guide - 5
FOOTBALL/TAILGATING: Runs a sweep with NFL sponsor Campbell Soup Co. and activates its own sponsorships
with promotions including fan events awarding game
HALLOWEEN: Displays and circular activity extend beyond costumes, decoration and confectionery to pet care.
LPGA CLASSIC FOR SIMPLY GIVE: Activity touts the
golf tournament and the retailer's CPG co-sponsors.
MEIJER MANIA: Buses college freshmen from 20
campuses to local stores for events featuring DJs, photo
booths, giveaways, samples and coupons.
COLD & FLU SEASON: In 2016, encouraged vaccinations
by donating $5 to local food pantries via the retailer's ongoing Simply Give program for every shot administered.
BACK TO SCHOOL: General Mills' Box Tops for Education program is the center of multiple promotions. Provides "Back to School Bucks" coupons for 20% off a single
general merchandise, apparel or health & beauty SKU.
COLD & FLU: Display activity spotlights OTC remedies
along with tea, soup and general merchandise.
FLEA AND TICK SEASON: Displays spotlight pest
FATHER'S DAY: Displays position grills as gifts.
CHRISTMAS IN JULY: One-day sale offers significant deals
on a wide variety of products across the store.
BACK TO SCHOOL/COLLEGE: Displays and circular features offer mPerks coupons and bulk-purchase incentives
on products across the whole store.
THANKSGIVING/HOLIDAY: Massive omnichannel
campaign includes tasting events, gift guides, sweeps and
MARCH MADNESS: Official NCAA sponsors lead activity,
which centers on a web page offering recipes from the
brands and plugging electronics, party foods and licensed
ST. PATRICK'S DAY: Displays and circular features focus
on themed apparel along with Irish food and drinks.
ALLERGY RELIEF: Offers deals on OTC remedies and
tissues from national brands with display, circular and digital support.
SUMMER/GRILLING: Secondary displays spotlight seasonal needs.
TAX SEASON: Tax preparation software enjoys secondary
SPRING CLEANING: Displays spotlight relevant products from major brands.
EASTER: Displays merchandise cooking needs.
VALENTINE'S DAY: Circular features and displays
promote alcoholic beverages, confectionery, seafood and
NEW YEAR: Displays and circular features promote
supplements and healthy foods.
COLD & FLU: Focus on flu shots and other relevant
products resumes after the holidays with an omnichannel
SUPER BOWL: A "Game Time" sweeps from Tyson
Foods kicked off activity in 2017. Additional digital and instore activity used a "Make Sunday Super" theme to offer
deals on party needs.