2017 Retail Promo Guide - 15
SUMMER/GRILLING: Stores merchandise red, white and
blue decorations ahead of Memorial Day.
FOOTBALL/TAILGATING: Spotlights party needs with
an omnichannel campaign including account-specific displays and recipes.
HALLOWEEN: In-store, digital and circular activity spotlights costumes and confectionery.
HOLIDAY: Themed displays spotlight decorations, gift
wrapping items, apparel, tableware and other seasonal
needs while also plugging various SKUs as gifts.
VALENTINE'S DAY: Circular, display and digital
activity promote typical
TAX SEASON: Offers
coupons for bulk purchases as a way to
"stretch your tax re-
SUPER BOWL: Official sponsors Mars Inc. and PepsiCo
enjoy special attention with in-store, digital and circular
activity promoting exclusive coupons. The retailer also
promotes private-label party supplies.
HOLIDAY: Spotlights affordable gifts with an annual "Toy
Book" and collects donations at checkout for the Boys &
Girls Clubs of America.
BACK TO SCHOOL: Omnichannel campaign spotlights
a mix of generic and national-brand school supplies. A
fundraiser for the Boys & Girls Clubs.
BACK TO SCHOOL:
SUMMER/GRILLING: Displays and circular activity spotlight grilling supplies, coolers and party needs.
ALLERGY RELIEF: Displays from relevant CPGs enjoy secondary placement.
SPRING CLEANING: Uses the Smart Coupon program
to incentivize bulk purchase of category products, with SC
Johnson and Henkel enjoying special attention.
EASTER: Confectionery and other inexpensive basket
fillers are promoted with a seasonal web page that also offers craft ideas and recipes.
MARCH MADNESS: Activity centers on circular features
from tournament sponsors.
GRADUATION: Digital spotlight on gift cards.
NATIONAL PET MONTH: Attention in circulars.