2017 Retail Promo Guide - 14
of major CPGs
for promotions tied to
Football Playoff series and
the NFL season.
AUTISM AWARENESS MONTH: Stores solicit donations at
checkout for Autism Speaks.
EARTH DAY: Digital activity spotlights the retailer's sustainability efforts.
TAX SEASON: Offers discounts on e-commerce purchases
to encourage shoppers to spend their refund money.
BACK TO SCHOOL: Generic circular activity and displays offer deals on school supplies. Brands provide seasonal web pages and digital coupons.
SPRING CLEANING: Bulk-purchase incentive encourages
purchases of relevant products from a set of major CPGs.
EASTER: Digital activity and displays promote confectionery, baking needs, gift cards, children's movies and
VALENTINE'S DAY: Confectionery gets most of the
attention in stores.
HALLOWEEN: In 2016, partnered with Coca-Cola Co.'s
Fanta for a social media campaign.
HOLIDAY: Releases books of deals on toys, seasonal items
and small appliances. Partners with major CPGs for incentives and exclusive SKUs.
SUMMER: Spotlights seasonal recipes and exclusive
SKUs and incentives from various CPGs.
FATHER'S DAY: Digital activity spotlights gift ideas.
HALLOWEEN: Displays merchandise seasonal snacks and
HOLIDAY: Extends store hours and offers exclusive digital
coupons and online-only discounts.
VETERANS DAY: Provides a special discount for members
of the military.
CINCO DE MAYO: Offers deals on products for Mexican
cooking and runs a themed e-commerce sale.
MOTHER'S DAY: Digital activity spotlights gift ideas.
SUPER BOWL: Promotes party fare from major CPG manufacturers through digital coupons.
DOLLAR GENERAL BOWL: Digital and in-store activity
touts the retailer's sponsorship of a college football game.