2017 Retail Promo Guide - 13
FLAVOR EXCURSION: Spotlights internationally inspired
packaged foods with recipes and deals presented through
in-store tastings, dedicated circulars and digital activity.
ROSH HASHANAH: Products for Jewish New Year celebration get circular and display support.
HISPANIC HERITAGE MONTH: Hosts in-store recipe tastings, demonstrations and giveaways spotlighting Latin
NATIONAL PET MONTH: Offers deals on the category
from private label and national brands through displays, a
dedicated coupon book and digital activity.
CINCO DE MAYO: Hosts a sampling event spotlighting Mexican fare and gives relevant products secondary display space.
GRILLING: Displays spotlight private label meat.
FOOTBALL/TAILGATING: "Ultimate Tailgate Party"
effort activates the retailer's own NFL sponsorships to run
in-store events and promote prepared foods. Partners
with P&G for a "Tackle Everything" sweeps.
BACK TO SCHOOL: Sells reusable bags to gather donations for Tools for Back to School. A themed tasting event
spotlights kids snacks.
FOOTBALL/TAILGATING: Partnered with King's Hawaiian
Bakery West in 2016 for an exclusive themed sweeps.
HALLOWEEN: Confectionery brands enjoy secondary
EARTH DAY: Promotes sustainability efforts while encouraging the purchase of reusable bags and eco-friendly
EASTER: Seasonal confectionery SKUs enjoy secondary
MARCH FOR BABIES:
Annual campaign to benefit the March of Dimes
enlists manufacturers for
coupon offers and donations.
BACK TO SCHOOL: Uses a "Back to School Sale"
theme to highlight discounts on key categories.
THANKSGIVING/HOLIDAY: Largely generic activity focuses on cooking needs. Annual Food for Sharing fundraiser
benefits local food banks.
VETERANS DAY: Active service members, veterans and
their families receive a 10% discount on grocery purchases.
MARCH MADNESS: Partners with official sponsors
Coca-Cola and Mondelez International's Nabisco for a
sweeps. Tournament sponsor Unilever enjoys circular
SPRING CLEANING SALE: Omnichannel campaign
spotlights household cleaning products from major manufacturers.
BASEBALL: MLB sponsor Church & Dwight Co. gets circular attention.
ST. PATRICK'S DAY: Spotlights Irish recipes through the
Aprons Simple Meals program.
PASSOVER: Displays and circular features spotlight
foods for the Jewish holiday.
VALENTINE'S DAY: Themed activity expands beyond
standard holiday needs to also include the pet department.
VIVA ITALIA: An annual multiweek program uses heavy
circular and display activity to promote products used in
FROZEN REWARDS CLUB: Three-month campaign
rewards shoppers who spend $30 on Conagra Brands
frozen products with a $10 store gift card.
HOLIDAY: Brand partners supply themed recipes and
MOTHER'S DAY: Digital activity offers recipes and positions perimeter department offerings as gift ideas.
SUPER BOWL: Partners with official sponsors PepsiCo
and Mars Inc. for a sweeps and hosts themed tasting events.
SPECIAL OLYMPICS: Decades-old fundraising campaign with P&G.
NEW YEAR: Digital and circular activity focuses on healthy
BERRY BASH: Spotlights seasonal produce, and products that contain or can be served with berries in a dedicated circular.
FATHER'S DAY: Delivers purchase incentives on men's
PRODUCE FOR KIDS: Among the handful of retailers that
team annually with the
nonprofit to support Feeding America.
STORM BASICS: An annual program for hurricane
season spotlights emergency needs (batteries,
flashlights) and non-perishables, with Conagra as lead