Design of the Times 2017 Award Winners - 33

SUPERMARKET/GROCERY
Ocean Spray Display

Created For: Ocean Spray Cranberries Inc.
Submitted By: New Dimensions Research Corp.
Activation Tactic: Endcap
2017 Gold Award

The goal here was to create a permanent display that would be
merchandised at high-traffic endcap locations within regional
chain food stores and generate impulse sales for the Ocean Spray
family of cranberry products. The display header consisted of a
large cranberry crate made of laminated melamine taupe grey
panels with the Ocean Spray logo on all three sides. The raised
front sign panel also included the Ocean Spray trademarked
slogan "Straight from the Bog" above some cranberries.
2017

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Table of Contents for the Digital Edition of Design of the Times 2017 Award Winners

Table of Contents
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