MASS MERCHANDISERS Frito-Lay Gravity Feed Dump Bin Created For: Frito-Lay Submitted By: Universal Activation Tactic: Aisle/Shipper/Pallet - Perm 2017 Gold Award The goal here was to create a retail solution that offered both immediate consumption salty snack products and multipack options. The display was placed in the front alley of the store near checkout. By projecting eight gravity-fed chutes and shoppability on all four sides, the salty snack destination was prominent and demanded attention. 2017 26

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http://www.nxtbook.com/nxtbooks/ptp/sm_201410_digitalplaybook

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