Design of the Times 2017 Award Winners - 26

MASS MERCHANDISERS

Frito-Lay Gravity Feed Dump Bin
Created For: Frito-Lay
Submitted By: Universal
Activation Tactic: Aisle/Shipper/Pallet - Perm

2017 Gold Award

The goal here was to create a retail solution that offered
both immediate consumption salty snack products and
multipack options. The display was placed in the front alley
of the store near checkout. By projecting eight gravity-fed
chutes and shoppability on all four sides, the salty snack
destination was prominent and demanded attention.

2017

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Table of Contents for the Digital Edition of Design of the Times 2017 Award Winners

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