Design of the Times 2017 Award Winners - 10

PLATINUM: SPECIALTY*

Fenix 5 Best Buy Interactive
Created For: Garmin International Inc.
Submitted By: Design Phase Inc.
Activation Tactic: Endcap

2017 Gold Award

The objective here was to create an endcap at Best
Buy displaying the new Fenix 5 Multisport watch series
prominently, making them the hero. It was important for
this display to encourage the shopper to try on the watch.
The endcap included a 24-inch touchscreen that plays an
attract loop to educate shoppers. A large angled backlit
graphic shows the versatility of the watch at a glance.

*Includes Consumer Electronics, Dollar,
Home/Hardware, Liquor, Office Supply, Pet, Specialty,
Sporting Goods and Warehouse store retail chains.

2017

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Table of Contents for the Digital Edition of Design of the Times 2017 Award Winners

Table of Contents
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