Shopper Marketing - August 2017 - 97

MATT SMITH,
Senior Shopper & Customer
Marketing Team Leader
Smith leads the Tom's of
Maine shopper marketing
team, responsible for developing innovative, insight-driven category-building
shopper marketing plans and programs
in partnership with its top customers that
drive shopper engagement, conversion
and brand loyalty.

TYSON FOODS
WENDYJEAN BENNETT,
Senior Director, Media &
Experiential Marketing
Bennett leads a team consisting of consumer promotions, shopper marketing and activation.
The group's work encompasses digital,
print, in-store, coupon and social influencer tactics.
SUE TOY, Director of Category
Leadership
CHRISTOPHER WITTE,
Vice President, Total Store
Leadership
Witte is responsible for leading and developing category
leadership, shopper insights, shopper
marketing and shopper activation functions. Previously, he was with Sara Lee
Corp. and Hillshire Brands, responsible for
the creation of Tyson/Hillshire Shopper

and Trip Engagement in Protein, redeveloping Tyson's industry-leading suite of
category leadership platforms, and the
reinvention of the shopper marketing and
shopper activation functions.

U

UNILEVER
KEVIN FLAGG, Senior Director, Shopper
Marketing
CORY FRAEHSDORF,
Shopper Marketing
Manager
Fraehsdorf develops strategic and insight-driven shopper marketing plans for leading brands
such as Dove, Tresemme, Nexxus, Suave
and Axe while managing a multi-million
dollar shopper marketing budget for the
drug channel. She has built and maintained strong relationships with senior
retail leadership within the merchant and
marketing teams at Walgreens, CVS and
Rite Aid.
CARLA MALIN, Shopper
Marketing Director,
Supermarkets
Malin is responsible for Unilever's shopper marketing
strategy, program oversight and team
leadership within the supermarkets channel. She also helps build the measurement, analytics and digital capabilities
within the national shopper marketing
team.
AUGUST 2017 SHOPPER MARKETING y

97



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
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