Shopper Marketing - August 2017 - 96
WHO'S WHO IN SHOPPER MARKETING
TIME INC. RETAIL
TOM'S OF MAINE
CHRISTINE AUSTIN, Customer
Austin leads the strategy and program
development of customer marketing programs that support Time Inc.'s portfolio of
content brands including People, InStyle,
Real Simple and more. Her specific focus
is on Walmart, Target, Kroger and Albertsons.
Customer & Shopper
Brown manages strategy
and execution of shopper
marketing programs within the regional
and national food customer channel. Additionally, he leads the key period Earth
Month integrated shopper marketing platform nationally.
HOLLY OAKES, Brand Director
Oakes is responsible for the creation and
implementation of customer-specific programs for all brands in the Time Inc. portfolio, which includes People, Time, InStyle
and Sports Illustrated. Retailers of focus
are Walmart, Target, Kroger and Safeway/
ERIC SZEGDA, Vice
President, Retail Marketing
Szegda oversees the retail/
shopper/customer marketing teams supporting the
Time Inc. portfolio of brands. This includes
ownership of the retail component to the
brand P&L's (vs. subscription/advertising)
in addition to overall development and execution of retail planning and strategy.
DREW WINTEMBERG, President
Wintemberg oversees Time Inc. Retail, the
division of Time Inc. that is responsible for
the sales, marketing, research and logistics of the company's iconic brands (in addition to other leading publishers) at retail
y SHOPPER MARKETING AUGUST 2017
Shopper & Customer
include managing annual
shopper marketing planning for multiple
customers (including e-commerce). He is
the lead for in-store displays, and he also
leads one of the company's annual shopper marketing integrated campaigns.
Customer and Shopper
Roffler currently manages
and executes shopper plans
for three of the company's key customers: Target, Whole Foods and Sprouts.
Her main goal is to build credibility with
customers and continue to maintain relevancy with shoppers.