Shopper Marketing - August 2017 - 95
HEIDI COWAN, Director,
Cowan is responsible for
leading the shopper marketing strategy for the company's portfolio of brands and ensuring that
the programs developed and activated
deliver on both the brand and retailer objectives.
BRYAN KLINE, Shopper
Kline develops national and
marketing programs across
the company's portfolio of brands (Snyder's of Hanover, Kettle, Cape Cod, Snack
Factory, Pop Secret, Emerald, Late July).
TIFFANY HUEY, Director,
Huey's role is to ensure the
Starbucks customer teams
are set up to successfully
grow its channel customers' business and
bring the Starbucks experience to life
down the aisle.
Travieso has experience in
shopper marketing, brand
management, innovation and retail mar-
keting with iconic brands such as Starbucks, Dixie Consumer Products and
7-Eleven. She currently leads shopper
marketing capability development for
Starbucks channel development.
KEN KRASNOW, Vice President of
Digital and Consumer Activation
Krasnow leads digital marketing, shopper
marketing, merchandising and national
promotions for Henkel N.A., the parent
company of Sun Products. He is a key
member of the Henkel Ventures team.
In this capacity, he focuses on generating and evaluating deal flow within white
space product, marketing technology and
IoT search fields.
Director, Retail Marketing
Baffoe-Bonnie leads the
company's retail marketing
practice aimed at keeping its
retailers competitive in a rapidly changing mattress world. Charged with helping
key retailers drive traffic and conversion,
he and his team recently launched Digital
Edge, a turnkey digital marketing program
designed to help retailers embrace and
actively leverage digital marketing tools to
AUGUST 2017 SHOPPER MARKETING y