Shopper Marketing - August 2017 - 94

WHO'S WHO IN SHOPPER MARKETING

SARGENTO FOODS
CINDY MATTINGLY,
Customer Shopper
Marketing Manager
Mattingly works closely with
brand, sales and customer
teams to develop annual customer-specific plans. She also supports sales in the
development of the customer relationship.
NICOLE PAVLICA,
Senior Brand Shopper
Marketing Manager
Pavlica believes a shoppercentric mindset and the
smart use of insights are the keys to integrated plans that catalyze brand and category growth.

SC JOHNSON &
SON
BRAD BOCK, Trade Category Manager
AMY DRAGLAND-JOHNSON,
Director, Shopper Marketing
Dragland-Johnson leads all
of the shopper marketing
and national consumer promotions marketing teams at SC Johnson.
She was inducted into the Shopper Marketing Hall of Fame in 2015.

94

y SHOPPER MARKETING AUGUST 2017

SEVENTH
GENERATION
BARB DEVINE, Customer Strategy &
Planning Associate
PAT MIGNOGNA, Global Brand Manager

SMITHFIELD FOODS
DEDRA BERG, Senior
Director of Marketing
Berg leads the marketing
team for the fresh pork division and oversees all strategy, shopper marketing and integrated
planning. Her team has grown the fresh
pork branded portfolio by 50% by applying CPG tactics to a traditionally commoditized category. Not only has this
approach enabled them to meet annual
sales and brand objectives, but also to
more closely work with their retail partners and drive consumer brand loyalty.
ERIC GIBSON, Senior Shopper Marketing
Manager
LAUREN MCNULTY, Customer Marketing
Manager
ART SCOTT, Senior
Director of Marketing
Scott is responsible for
shopper marketing, public
relations and marketing services. He leads a department that partners with internal and external teams to
plan, develop and activate powerful shopper marketing programs with key retailers.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
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