Shopper Marketing - August 2017 - 92
WHO'S WHO IN SHOPPER MARKETING
SABRA DIPPING CO.
Vice President of Marketing
both the marketing team
responsible for growing the
Sabra hummus business and the shopper
marketing team responsible for driving
conversion across all Sabra fresh dips categories. He led the expansion of its shopper capability by building out a team to
developing end-to-end path-to-purchase
strategies and implementing conversion
driving plans. The approach balances activities at the national, channel and customer levels while leveraging a greater
use of digital and targeted solutions.
KERRY POWERS, Shopper
Powers is responsible for
the planning and execution
of national and customerspecific shopper activations, strategic
partnerships, and sports sponsorships
across all channels for the Sabra portfolio.
The team focuses on driving collaboration
between sales and marketing to maximize
shopper engagement and brand objectives while driving greater ROI.
y SHOPPER MARKETING AUGUST 2017
ROBIN WARDLE, Shopper
Having focused her career
on consumer promotions/
shopper marketing for the
past 25+ years, Wardle was asked to lead
and help define the shopper marketing
function for Sabra, as well as develop
and lead promotional partnerships. Her
team quickly became an invaluable liaison between sales and marketing, and is
respected as an integral part of the brand
Lorenzo innovates, oversees
and implements large-scale
projects to open new channels of commerce for Samsung, with the goal of creating more seamless shopper experiences. Samsung's Virtual Endless Aisle program has allowed shoppers to purchase
Samsung products not carried in-store for
delivery to their homes.