Shopper Marketing - August 2017 - 88

WHO'S WHO IN SHOPPER MARKETING

KATIE SCHIAVONE,
Senior Director, Shopper
Marketing, NAN Brands,
Gatorade and Propel
Schiavone leads shopper
marketing programming within PepsiCo's
Demand Xcelerator team for North America Nutrition (NAN) brands and Gatorade/
Propel. Shopper programs focus on translating brand innovation and promotion
priorities at top retailers.
ESPERANZA TEASDALE,
Senior Director,
Shopper Marketing
Teasdale leads the new DX
(PepsiCo Demand Xcelerator) shopper marketing team for strategic
customers, focused on understanding
customer strategies and priorities. The
team is responsible for driving PepsiCo
brand growth plans while managing
change and operating across the organizational matrix.

PFIZER
HEATHER STORMS, Director, Shopper
Marketing

PHILIPS
KELLY DOWNEY,
Vice President, Digital and
Shopper Solutions
Downey is responsible for
the vision, strategy and execution for Philips Personal Health North
America digital, consumer care, creative
services and shopper marketing.

PINNACLE FOODS
KELLY ANNIS, Director,
Marketing Activation
Annis brings creative vision, passion and leadership
to deliver multi-tiered and
sales-driving promotional campaigns. Her
brand-building experience includes Nabisco, Kraft and Post Foods prior to her
current position. She architected the promotions and shopper disciplines at Post
Foods after the business was spun off
from Kraft.

PLADIS GLOBAL
CHERYL WHITEMAN BROOKS, Director
of Marketing Services and Brand
Activation, NA, Godiva Chcolatier
ANNA DELICATA, Manager,
Shopper Marketing
Delicata leads the shopper
team at pladis Americas for
global brands in the confectionary and biscuits categories including

88

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Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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