Shopper Marketing - August 2017 - 86
WHO'S WHO IN SHOPPER MARKETING
Vice President, Category
As a passionate health enthusiast, Urea gains energy from bringing
wellness to life in-store through informative, yet simple shopper solutions that
help make health management easier to
navigate. These include benefit-led shelf
education, inspiring display solutions and
targeted shopper communication.
CARLA SCHAEFFER, Director of Retail
and Shopper Marketing
RACHEL FULLER, Trade Marketing
PATRICIA RAGGI, Vice President,
y SHOPPER MARKETING AUGUST 2017
Director of Relationship
Gibson-Wolff leads brick
'n click and e-commerce
shopper strategy and innovation, as well
as cross-functional teams in consumer
engagement along the entire path to
purchase. Her team has a passion for organic food, storytelling and continuous
improvement, and a drive for creating impact.
JANELLE ANDERSON, Vice President,
DANA LAWRENCE, Senior
Director of Marketing,
Programs & Digital Media
Lawrence leads the development of shopper marketing brand programs, including Lay's, Doritos, Ruffles,
SunChips, Stacy's, Mountain Dew and
Starbucks, at PepsiCo's top 10 customers.
She also leads digital media strategy and
program planning to drive shopper conversion.