Shopper Marketing - August 2017 - 84

WHO'S WHO IN SHOPPER MARKETING

MIZKAN AMERICA
SIGRID GARAVITO, Shopper
Marketing Manager
Garavito built and leads the
company's shopper marketing capability, overseeing 14
pasta sauce customer business teams and
consulting for all others. She spearheads
annual objectives, initiatives, KPI direction,
insights and path-to-purchase development. She also led the development of its
custom shopper marketing measurement
model.
CHUCK KOROSTYNSKI, Director of
Trade Marketing, Shopper Marketing &
Category Management

MOET HENNESSY
KYLE YEARICK, Vice President,
Trade Marketing

MONDELEZ
INTERNATIONAL
ASHLEIGH BORCHERS, Customer
Director of Shopper Marketing,
Drug Channel and Meijer
BETH LOWING FRONCEK, Senior
Shopper Marketing Manager
CHRISTY MANGIO, Customer Director
of Shopper Marketing, Delhaize America,
H-E-B, Publix and Southeastern Grocers
ANNE MARTIN, Customer Director
of Shopper Marketing, Albertsons Cos.
84

y SHOPPER MARKETING AUGUST 2017

LIZA MASCHI, Customer Director
of Shopper Marketing, Ahold USA,
Wakefern Food Corp. and Military
STEVE MCGOWAN, Director
of Shopper Marketing
McGowan's career spans
more than 20 years of brand
marketing, sales planning,
sales strategy and shopper marketing.
He currently leads the shopper marketing
function at Mondelez International. The
team has won three Effies and five Reggies in the past three years.
MINDY RICKERT, Customer Director of
Shopper Marketing
MICHAEL TILLEY, Biscuit Lead, Shopper
Marketing & Strategic Partnerships
LAUREN WRIGHT, Customer Director of
Shopper Marketing, Walmart and Sam's
Club

N

NATURE'S BOUNTY
THERESA MCCAIN,
Shopper Marketing Manager,
Grocery Channel
McCain leads shopper
marketing for the grocery
channel. She's responsible for developing insights-driven shopper marketing
programs that can be implemented at the
account as well as across the organization
to drive sales and build loyalty among
shoppers, grow category and brand share
in her accounts.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
Shopper Marketing - August 2017 - 21
Shopper Marketing - August 2017 - 22
Shopper Marketing - August 2017 - 23
Shopper Marketing - August 2017 - 24
Shopper Marketing - August 2017 - 25
Shopper Marketing - August 2017 - 26
Shopper Marketing - August 2017 - 27
Shopper Marketing - August 2017 - 28
Shopper Marketing - August 2017 - 29
Shopper Marketing - August 2017 - 30
Shopper Marketing - August 2017 - 31
Shopper Marketing - August 2017 - 32
Shopper Marketing - August 2017 - 33
Shopper Marketing - August 2017 - 34
Shopper Marketing - August 2017 - 35
Shopper Marketing - August 2017 - 36
Shopper Marketing - August 2017 - 37
Shopper Marketing - August 2017 - 38
Shopper Marketing - August 2017 - 39
Shopper Marketing - August 2017 - 40
Shopper Marketing - August 2017 - 41
Shopper Marketing - August 2017 - 42
Shopper Marketing - August 2017 - 43
Shopper Marketing - August 2017 - 44
Shopper Marketing - August 2017 - 45
Shopper Marketing - August 2017 - 46
Shopper Marketing - August 2017 - 47
Shopper Marketing - August 2017 - 48
Shopper Marketing - August 2017 - 49
Shopper Marketing - August 2017 - 50
Shopper Marketing - August 2017 - 51
Shopper Marketing - August 2017 - 52
Shopper Marketing - August 2017 - 53
Shopper Marketing - August 2017 - 54
Shopper Marketing - August 2017 - 55
Shopper Marketing - August 2017 - 56
Shopper Marketing - August 2017 - 57
Shopper Marketing - August 2017 - 58
Shopper Marketing - August 2017 - 59
Shopper Marketing - August 2017 - 60
Shopper Marketing - August 2017 - 61
Shopper Marketing - August 2017 - 62
Shopper Marketing - August 2017 - 63
Shopper Marketing - August 2017 - 64
Shopper Marketing - August 2017 - 65
Shopper Marketing - August 2017 - 66
Shopper Marketing - August 2017 - 67
Shopper Marketing - August 2017 - 68
Shopper Marketing - August 2017 - 69
Shopper Marketing - August 2017 - 70
Shopper Marketing - August 2017 - 71
Shopper Marketing - August 2017 - 72
Shopper Marketing - August 2017 - 73
Shopper Marketing - August 2017 - 74
Shopper Marketing - August 2017 - 75
Shopper Marketing - August 2017 - 76
Shopper Marketing - August 2017 - 77
Shopper Marketing - August 2017 - 78
Shopper Marketing - August 2017 - 79
Shopper Marketing - August 2017 - 80
Shopper Marketing - August 2017 - 81
Shopper Marketing - August 2017 - 82
Shopper Marketing - August 2017 - 83
Shopper Marketing - August 2017 - 84
Shopper Marketing - August 2017 - 85
Shopper Marketing - August 2017 - 86
Shopper Marketing - August 2017 - 87
Shopper Marketing - August 2017 - 88
Shopper Marketing - August 2017 - 89
Shopper Marketing - August 2017 - 90
Shopper Marketing - August 2017 - 91
Shopper Marketing - August 2017 - 92
Shopper Marketing - August 2017 - 93
Shopper Marketing - August 2017 - 94
Shopper Marketing - August 2017 - 95
Shopper Marketing - August 2017 - 96
Shopper Marketing - August 2017 - 97
Shopper Marketing - August 2017 - 98
Shopper Marketing - August 2017 - 99
Shopper Marketing - August 2017 - 100
Shopper Marketing - August 2017 - 101
Shopper Marketing - August 2017 - 102
Shopper Marketing - August 2017 - 103
Shopper Marketing - August 2017 - 104
Shopper Marketing - August 2017 - 105
Shopper Marketing - August 2017 - 106
Shopper Marketing - August 2017 - 107
Shopper Marketing - August 2017 - 108
Shopper Marketing - August 2017 - 109
Shopper Marketing - August 2017 - 110
Shopper Marketing - August 2017 - 111
Shopper Marketing - August 2017 - 112
Shopper Marketing - August 2017 - 113
Shopper Marketing - August 2017 - 114
Shopper Marketing - August 2017 - 115
Shopper Marketing - August 2017 - 116
Shopper Marketing - August 2017 - 117
Shopper Marketing - August 2017 - 118
Shopper Marketing - August 2017 - 119
Shopper Marketing - August 2017 - 120
Shopper Marketing - August 2017 - 121
Shopper Marketing - August 2017 - 122
Shopper Marketing - August 2017 - 123
Shopper Marketing - August 2017 - 124
Shopper Marketing - August 2017 - 125
Shopper Marketing - August 2017 - 126
Shopper Marketing - August 2017 - 127
Shopper Marketing - August 2017 - 128
Shopper Marketing - August 2017 - 129
Shopper Marketing - August 2017 - 130
Shopper Marketing - August 2017 - 131
Shopper Marketing - August 2017 - 132
Shopper Marketing - August 2017 - 133
Shopper Marketing - August 2017 - 134
Shopper Marketing - August 2017 - 135
Shopper Marketing - August 2017 - 136
Shopper Marketing - August 2017 - 137
Shopper Marketing - August 2017 - 138
Shopper Marketing - August 2017 - 139
Shopper Marketing - August 2017 - 140
Shopper Marketing - August 2017 - 141
Shopper Marketing - August 2017 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com