Shopper Marketing - August 2017 - 83

MCKEE FOODS

MILLERCOORS

JENN SEGAN, Category and Shopper
Insights Manager

JAMES MCNELLIS, Director,
Channel Marketing
McNellis has developed the
channel strategies, designed
a new mobile visual selling
application called Building with Beer and
collaborated with brand teams on retail
solutions aligned to consumption occasions that are activated with MillerCoors'
largest customers.

MEAD JOHNSON
NUTRITION
CHAD MARQUARDT, Director of
Customer Development

MEIJER
LANNY CURTIS, Director,
Customer Marketing
In 27 years with Meijer, Curtis has long been engaged
with both shopper insights
and the use of digital capabilities. He currently oversees targeted promotions,
managing digital content; multiple communication channels, and business intelligence tools.
MICHAEL ROSS, Vice President, Digital
Shopping & Customer Marketing

MEYER
INGRID ELLERBROCK, Senior Director,
Consumer & Shopper Marketing

DANIEL WARHAFTIG,
Senior Marketing Manager,
Emerging Brands
Warhaftig leverages his
nearly 20 years in the shopper marketing industry to help MillerCoors
grow in the above-premium flavor segment. His focus is to build brands with purpose that are first choice for consumers.
JOVINA YOUNG, Director,
Channel Marketing -
Small-Format
Young is responsible for
marketing and sales solutions for the c-store, drug and dollar classes of trade. Key accomplishments include
Building with Beer C-Store, the company's
category approach to selling beer with
independent accounts, and driving focus
on singles and small-pack solutions with
brand teams.

AUGUST 2017 SHOPPER MARKETING y

83



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
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Shopper Marketing - August 2017 - 11
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