Shopper Marketing - August 2017 - 82

WHO'S WHO IN SHOPPER MARKETING

LOGITECH
JONATHAN JOHNSON,
Head of Integrated
Marketing, Americas
Johnson has pioneered programs in both e-tail and retail marketing in the consumer electronics
space. His shopping studies have revealed
how people shop for computer accessories in-store and online, resulting in new
approaches to merchandising in physical
retail like Best Buy as well as online sites
such as Amazon. He also oversees worldwide merchandising projects.

M

MARS CHOCOLATE
U.S.
SUSAN BARKALOW,
Director of Shopper
Marketing
Barkalow leads a team of
nine shopper marketing professionals at Mars. Her greatest accomplishment is in building and empowering
her team to create insight-based shopper
programs that drive the category, Mars
brands and meet retailer partner objectives.
NICOLE RADLEY, Shopper Marketing
Manager

82

y SHOPPER MARKETING AUGUST 2017

ALLISHA WATKINS,
Shopper Marketing
Team Lead - Walmart
Watkins brings 14 years
of consumer, shopper and
brand marketing, market research and
strategic management to Mars, winning
many prestigious industry awards in
2016, including Reggies, Effies and PRO
Awards.

MASSIMO ZANETTI
SUSAN LAMBERT, Director of Shopper
Marketing and Customer Insights

MATERNE GOGO
SQUEEZ
JOE KASINSKAS,
Senior Director
Customer Marketing
Kasinskas leads the customer marketing team responsible for defining channel strategies, activating the GoGo squeeZ brand at retail
through shopper marketing, displays and
promotional packs as well as crafting the
future vision and category management
principles for the emerging fruit squeezer
category.

MATTEL
HOWARD SMITH, Vice President,
Shopper Marketing, North America



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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