Shopper Marketing - August 2017 - 80
WHO'S WHO IN SHOPPER MARKETING
Rinderle is responsible for
leading shopper strategy
and execution for the Kellogg's Snacks
and Morning Foods categories at Kroger.
Her career began in product management
but has been focused in shopper marketing for 10+ years due to her enthusiasm
around developing innovative programs
that drive results for both the manufacturer and the retailer.
KAREN REID, Director,
Reid leads the national
shopper marketing team
responsible for activation of
shopper insights, with the goal to influence customer and shopper decisions
by developing and activating persuasive
insight-based programs along its shoppers' path to purchase across all channels
TERRAE SCHROEDER, Director, NA
Shopper and Wholesome Snacks
Schroeder leads the North American
snack shopper insights group supporting
shopper marketing, customer marketing
and store-back design. She leads insight
solutions for in-store activation, shopper
behavior and experience, and scale promotions.
SARA GILBERT LEONARD,
Director, Shopper Marketing,
Walmart U.S. Team
Gilbert's greatest work accomplishment is building her
team's talent and career paths. The team
leads with insights, cultivates strong customer partnerships and drives meaningful
business results for the customer and K-C.
LIZ METZ, Senior Director,
Metz leads Kimberly-Clark's
shopper marketing and category management for all of
its brands. She is accountable for accelerating and driving insightful sustainable
category growth that delivers on K-C's
promise of essentials for a better life.
Senior Shopper Marketing
King is responsible for partnering to link customer
strategies with shopper insights to drive
category growth and deliver on the shopper's needs.
y SHOPPER MARKETING AUGUST 2017