Shopper Marketing - August 2017 - 76
WHO'S WHO IN SHOPPER MARKETING FOOD LION: NEIL NORMAN, Director of Customer Loyalty & Shopper M N eil Norman knows something about loyalty. He's spent the past 23 years under the Food Lion and Delhaize America umbrella, climbing the proverbial company ladder to get to where he is today. Starting as a bagger/cashier, he moved into a customer service role during college while earning a marketing degree. After fulfilling roles as an assistant manager and store manager, he eventually got the opportunity to move to corporate, serving in analyst, customer segmentation, merchandising, cate76 y SHOPPER MARKETING AUGUST 2017 gory management and loyalty management roles along the way. In 2016, he was named director of loyalty and shopper marketing. He credits the organization with providing continuous growth opportunities within its walls and is excited by the constant change the industry offers. Please describe your team's role in the organization. NORMAN: We oversee all MVP loyalty card personalization campaigns and our CPG-
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