Shopper Marketing - August 2017 - 76
WHO'S WHO IN SHOPPER MARKETING
FOOD LION: NEIL NORMAN, Director of Customer Loyalty & Shopper M
eil Norman knows something about
loyalty. He's spent the past 23 years
under the Food Lion and Delhaize
America umbrella, climbing the proverbial
company ladder to get to where he is today.
Starting as a bagger/cashier, he moved into
a customer service role during college while
earning a marketing degree. After fulfilling
roles as an assistant manager and store manager, he eventually got the opportunity to
move to corporate, serving in analyst, customer segmentation, merchandising, cate76
y SHOPPER MARKETING AUGUST 2017
gory management and loyalty management
roles along the way. In 2016, he was named
director of loyalty and shopper marketing.
He credits the organization with providing
continuous growth opportunities within its
walls and is excited by the constant change
the industry offers.
Please describe your team's role in the
NORMAN: We oversee all MVP loyalty card
personalization campaigns and our CPG-