Shopper Marketing - August 2017 - 74

WHO'S WHO IN SHOPPER MARKETING

JEN CARTER,
Senior Director,
Shopper Marketing
Carter is responsible for
leading shopper strategy
and execution for the Kroger and Target
field shopper teams. Her background is in
CPG brand marketing but she has been
dedicated to the shopper marketing discipline for more than eight years because
of her passion for mutually beneficial programs that drive key objectives and results for both the CPG manufacturer and
the retailer.
MIKE CLIFFORD, Associate Director, U.S.
Shopper Marketing
Clifford applies his 19-plus years of shopper marketing experience toward the
development of strategies designed to
help Kellogg's business units and its iconic
brands elevate their shopper and customer engagement.
WHITNEY COOPER, Shopper Marketing
Manager, Walmart
Cooper has excelled at pushing Kellogg
to ask what's next in the world of shopper marketing. She embraces change and
is always bringing new ideas to help the
company's brands and retailers win in the
marketplace. She is passionate about delivering results and energizes her teams
with a clear vision for how shopper marketing can make a difference for the company.

74

y SHOPPER MARKETING AUGUST 2017

AARON ELLEMAN, Senior Director,
Shopper Marketing
SHANNON FLADELAND,
Associate Shopper
Marketing Manager
Fladeland is responsible for
leading shopper strategy
and execution for the Kroger shopper
team. She is a marketing professional with
10 years of shopper marketing with expertise turning insights into activation and
achieving results.
JUSTIN GOODWIN, Senior Shopper
Marketing Manager
Goodwin has built very strategic relationships with his retailers, grounded in a passion for the business that is contagious.
He is humble to learn and eager to teach.
In an environment with ever-changing priorities, technologies, and a shopper that
is constantly evolving, Goodwin understands what it takes to be successful.
ANNETTE OPSETH,
Shopper Marketing
Manager
Opseth is responsible for
leading shopper strategy
and execution for the Target team. She
has been dedicated to the shopper marketing discipline for more than eight years
because of her passion for creating brand
love and results for both the CPG manufacturer and the retailer. Her greatest accomplishment is winning a gold Effie in
2016.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
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