Shopper Marketing - August 2017 - 70
WHO'S WHO IN SHOPPER MARKETING
Campbell is responsible for
building and executing the
shopper engagement plan at Kroger. This
is centered on aligning brand objectives
and retailer strategies to platforms that
influence shopper conversion along the
path to purchase.
LESLIE LEE, Director,
Hormel Digital Experience
Lee is responsible for building and leading the field shopper engagement team to develop omnichannel shopper engagement plans, aligning brand
objectives and retailer strategies, to platforms that influence shopper conversion
along the path to purchase.
SCOTT WEISENBECK, Director,
Vice President of Marketing
& Product Development
Talbot directs all product innovation, marketing operations, brand management and advertising
for the Hyde Group Construction Division,
y SHOPPER MARKETING AUGUST 2017
for the Hyde and Richard brands. He has
more than 20 years of experience in the
hard goods industry.
JEANNE HEITHOLD, Director,
RENEE NOVELLO, Director
of Shopper Marketing and
Global Retail Marketing
Novello's team focuses on
retail strategies and executing insightdriven programs that influence the path
to purchase, meet business objectives
and positively impact sales conversions.
Her greatest accomplishment has been
driving shopper marketing as a discipline
throughout marketing strategies and programs.
Chief Marketing Officer
For nearly a decade in
the specialty channel, Cavanaugh led successful
development of GNC brand and national
brand strategies by implementing innova-