Shopper Marketing - August 2017 - 69

H-E-B

HERSHEY

CHRIS CECCHINE, Director
of Targeted Marketing and
Shopper Loyalty
Cecchine is entering his second year with the Strategy
and Loyalty team at H-E-B. He is focused
on evolving targeted marketing efforts to
further enhance shopper loyalty. His previous 17 years with the company include
various leadership positions across both
marketing and operations.

DALE CLARK, Senior
Director, Sales Strategy &
Shopper Engagement
Clark is responsible for
Hershey's U.S. Go2Market,
shopper engagement and Merchandising
Center of Excellence organizations. The
team's purpose is to put Hershey brands
in shoppers' hands.

TWYLA LUSK, Director,
H-E-B Strategy & Shopper
Loyalty Development
Lusk has been with H-E-B
for 19 years with experience
in grocery and general merchandise procurement management. She began the
strategy and shopper loyalty team at HE-B in 2006 and has led the team that's
created targeted shopper marketing as a
viable platform for the retailer.

JENNIFER O'DELL,
Senior Shopper
Engagement Manager
O'Dell leads shopper strategy and activation to deliver
insight-based integrated marketing solutions that enhance the shopping experience in and out of store.

HEINEKEN
TARA DAY,
National Program
Activation Director
Day leads the commercial
marketing team that develops national programs for Heineken, Dos
Equis, Tecate and Strongbow brands. She
focuses on the longer term vision and
strategy, while driving shorter term sales
and volume growth.

OSCAR HERRADA, Director,
Shopper Engagement

JENNI PUSTINGER,
Director, Shopper
Engagement, Walmart
& Club Channel
Pustinger is responsible for
engaging shoppers in Walmart and the
club channel, converting them to buy
Hershey brands. Her team leads shopper
marketing strategies and plans, and also
is responsible for creating and delivering
custom items.

AUGUST 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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