Shopper Marketing - August 2017 - 59

GAIL MERCER, Director, Marketing
Planning & Strategy

G

DONALD SMITH, Vice President,
Marketing

GENERAL
ELECTRIC

FERRERO

LAURA BAILEY, Shopper Marketing
Senior Manager

MARK KENDRAT, Director of Trade
Marketing

FIRST QUALITY
ENTERPRISES
KIP OLMSTEAD, Chief Marketing Officer -
Store Brands

FOOD LION
NEIL NORMAN, Director of Customer
Loyalty & Shopper Marketing
See profile on page 76

FRESH DIRECT
MICHELLE
HARMON-MADSEN,
Senior Vice President,
Brand Partnerships
Harmon-Madsen launched
an extensive brand partnerships platform
to connect brands with FreshDirect's massive base of highly engaged online shoppers via scalable, customized marketing
solutions that integrate brands and drive
growth across the FreshDirect and FoodKick shopping experiences.

ERICA BOVARD,
Field Marketing/Shopper
Marketing Manager,
GE Applicances
Bovard helped launch the
company's first shopper marketing team.
She currently leads local marketing strategy and digital campaigns for regional and
small businesses in the Northeast region
and also has responsibility for Best Buy.
JONATHAN GARCIA, Senior Shopper
Marketing Manager - The Home Depot,
GE Appliances
Jason West, General
Manager, Merchandising &
Marketing, GE appliances
West leads a team that activates the company's advertising campaigns, promotions, and commercializes product launches. The team
drives creative and execution for brand
communications, shopper marketing,
trade advertising and product marketing.
West led the development and launch of
a shopper marketing team, moving the
organization from internally focused push
tactics to an externally aligned pull strategy, redefining channel funds for more
impact.
AUGUST 2017 SHOPPER MARKETING y

59



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
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