Shopper Marketing - August 2017 - 58

WHO'S WHO IN SHOPPER MARKETING

E

E. & J. GALLO
WINERY
BETH OROZCO,
Senior Director,
Shopper Marketing
With a background in both
sales and brand management, Orozco leads the team to focus on
innovative ways to engage and delight the
alcohol beverage shopper and win new
fans for wine.
HERB SMITH, Vice President,
Off-Premise Customer
Development and Category
Management
Smith's responsibilities include all national and regional trade development, sales and category management for all of the winery's products. Prior
to his current role, he was the general
manager of national account off-premise
trade development, a position he held
since January 2005.
JAMIE WILLIAMSON,
Creative Director,
Gallo Shopper 360
Williamson is the creative lead over Gallo Shopper 360, the internal shopper marketing
agency serving the E. & J. Gallo portfolio
of wine and spirits brands.

58

y SHOPPER MARKETING AUGUST 2017

EDGEWELL PERSONAL
CARE
MICHAEL LAW,
Senior Director, Customer
Strategy & Planning
Law has led shopper-centric
programs across a wide
range of categories including confection,
OTC, beauty and personal care. He is driving thought-leadership initiatives with key
retailers to challenge category conventions and unlock long-term growth.
BETH ST. RAYMOND, Director, Shopper
Marketing & Merchandising and Display

ELIZABETH ARDEN
GREG GRIFFIN, Vice President,
Customer Marketing, Global Mass
& Mid-Tier

ENERGIZER
THU BANG, Senior Manager, Americas
Shopper Activation
MIKE LAMPMAN, Vice President,
Trade Marketing

F

FAMILY DOLLAR
STORES
MATTHEW MARTIN, Vice President,
Marketing and Customer Experience



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
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