Shopper Marketing - August 2017 - 56

WHO'S WHO IN SHOPPER MARKETING

DR PEPPER SNAPPLE
GROUP
ANDREW BARKER, Senior Director,
Shopper Marketing
SHEILA BONNER,
Vice President, Shopper
Marketing, Retail Initiatives
and eCommerce
Bonner leads the shopper
marketing strategy, programming and
partnerships development for priority national and regional retailers, e-commerce
sales as well as sales planning and initiatives.
RICHARD MOULTON, Director, Shopper
Marketing - Walmart, West Grocery &
C-Stores

DRISCOLL STRAWBERRY
ASSOCIATES
CHUCK SWEENEY, Director
of Category Development
Sweeney's focus is on innovative merchandising
in the berry category with
Driscoll's key retailers. Foundational to any
of the programs he develops is consumer
and shopper data. This merging of shopper data and merchandising gives a sharp
edge to the strategy of any point-of-purchase program.

56

y SHOPPER MARKETING AUGUST 2017

DURACELL
BRANDON BARR,
Director of Retail
Marketing & Insights
Barr leads retail marketing,
merchandising and shopper
insight development in the grocery channel. He is responsible for developing shopper insights to create marketing programs
and promotions that enhance consumer's
in-store experience and drive growth.
JILLIAN COHN, Senior Manager,
Shopper Marketing, Food
LINDSAY MULLENGER, Shopper
Marketing Brand Manager
ANNA OKSNEVAD,
Customer Team
Marketing Manager
Oksnevad and Mike Petty,
sales executive, partnered
with Hasbro's Nerf and Toys'R'Us on a
#TRUPowerUpFun campaign in 2016 and
2017, receiving more than 160 million and
more than 125 million impressions respectively and positive ROI through sales lift
and in-store displays.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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