Shopper Marketing - August 2017 - 54

WHO'S WHO IN SHOPPER MARKETING

ALYSIA ROSS, Director,
Shopper Marketing
With more than 20 years
of shopper marketing experience, Ross' primary
goal at DanoneWave is to work with the
brand and field shopper teams to ensure
that the development of insights-based,
strategy-driven activation focuses on the
objectives of the brand and customer to
benefit the shopper.

DAS COS.
CHARLES WHITE, Vice President,
Brands & Marketing

DEL MONTE FOODS
JENNIFER REINER, Senior Director,
Omnichannel Marketing
See profile on page 34

D.G. YUENGLING
& SON
CHRIS SEIGH, Trade
Marketing Manager
Seigh leads shopper marketing efforts with large- and
small-format national accounts driving activation and customization. His focus is on utilizing actionable
insights to drive solutions that influence
behavior and demand across multiple
touchpoints at retail.

54

y SHOPPER MARKETING AUGUST 2017

DIAGEO
CATHERINE MOFFATT, Vice President,
Global Shopper Planning & Customer
Marketing Center of Excellence
LINDSAY SMALLWOOD, Customer
Marketing Manager - Chains

DOLE FOOD
KELLEE MILLER, Director,
Shopper Marketing
Miller leads a dedicated
shopper marketing team to
partner with retailers and
engage shoppers with a key focus on loyalty, retention and education. She serves
as a liaison for key business stakeholders
while serving as the voice of the retailer
and shopper.

DOLLAR GENERAL
DAVE STEWART, Vice President,
Marketing
RACHEL WHITE, Director, Digital and
Shopper Marketing

DOMINO FOODS
TOM GOULD, Director, Consumer
Marketing



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
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