Shopper Marketing - August 2017 - 52

WHO'S WHO IN SHOPPER MARKETING

AARON NEWHOUSE,
Director, Shopper
Marketing
Newhouse leads the team
responsible for the strategy,
development and execution of shopper
marketing programming across key grocery channel retail partners.
MATT PABST, Director,
Shopper Marketing,
Walmart
Pabst leads Conagra's
Walmart shopper marketing
team and directs marketing strategy and
activation. He leverages his 15 years of
experience partnering with the retailer to
build programs and marketing technologies to drive the business and help shoppers.
BOB WAIBEL, Senior Director, Shopper
Marketing
See profile on page 60

CONAIR
PAULETTE HELLER, Vice President of
Marketing

CONSTELLATION
BRANDS
JASON ALVING,
Shopper Marketing Director
Alving is responsible for
the strategy, development
and execution of shopper
52

y SHOPPER MARKETING AUGUST 2017

marketing programming, leveraging insights to drive retailer collaboration and
promotional opportunities for Albertson's
Cos. He has been successful in connecting
Albertsons' national needs with the local
banners' needs and creating consistency
in promotional activity.
TRACY FRISBIE,
Shopper Marketing
Director - Team Lead
Responsible for leading Constellation's shopper marketing team and developing shopper marketing capabilities and relationships with
national retail accounts, Frisbie fosters
strategic partnerships with other CPGs to
bring shopper solutions to retailers.
THERESA SANDHU,
Shopper Marketing
Director
Sandhu is responsible for
the strategy, development
and execution of shopper marketing programming for Kroger and all its banners,
leveraging insights to drive retailer collaboration and promotional opportunities.
She has been successful in creating programs that drive adult beverage category
growth across wine, beer and spirits.

COSTCO WHOLESALE
PAUL LATHAM, Senior Vice President,
Membership, Marketing, Services



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
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