Shopper Marketing - August 2017 - 51

vation and brand teams with a shopper
mindset to drive profitable growth and
develop powerful brands.
STEPHANIE KONYVES,
Shopper Marketing
Manager
As shopper marketing manager for the Shopper Center
of Excellence, Konyves is responsible for
developing category-building shopper
platforms, measurement, best practices,
training and innovation including accelerating Colgate's use and expertise in digital
shopper marketing.

CONAGRA BRANDS
ALLISON DUCHARME,
Manager, Retail Innovation,
Shopper Marketing
With experiences at both
retailer and CPG companies,
Ducharme develops in-store merchandising vehicles across all retailers for key
brands. She focuses on establishing new
vendor/partner relationships and innovative programs to accelerate new product
launches and increase size of basket. She
also manages allocated advertising and
promotion funding to drive brand and
company strategy, while maximizing ROI.
ARI FERNANDEZ,
Manager, Retail Innovation,
Shopper Marketing
With several years of domestic and international

experience, Fernandez develops in-store
vehicles across all retailers. She leads new
vendor/partner relationships and innovative programs to accelerate new product
launches, and increase size of basket. She
also determines optimal use of advertising
and promotion funding and maximizing
ROI.
ROBERT GRAINGER, Director,
Shopper Marketing, Retail Innovation
TEKISHA HARVEY, Director,
Shopper Marketing, Kroger
KRISTEN KLEI,
Shopper Marketing
Manager, Walmart
Klei is responsible for developing shopper programs at
Walmart that drive Conagra's grocery and
snacks business. Prior to joining the company in 2016, she worked for KimberlyClark and The Hershey Co.
ANDREA KNIGHT,
Shopper Marketing
Manager - Walmart
Knight is responsible for
strategy and development
of shopper marketing initiatives for Conagra at Walmart. She has more than 11
years of experience in planning and developing strategic omnichannel shopper
marketing platforms across a wide range
of CPG categories including OTC, personal
care, oral care and grocery.

AUGUST 2017 SHOPPER MARKETING y

51



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
Shopper Marketing - August 2017 - 21
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Shopper Marketing - August 2017 - 26
Shopper Marketing - August 2017 - 27
Shopper Marketing - August 2017 - 28
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Shopper Marketing - August 2017 - 43
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