Shopper Marketing - August 2017 - 50

WHO'S WHO IN SHOPPER MARKETING

GABRIEL BARBOSA, Group Director,
Shopper Marketing - Occasions
JAMES BECK,
Global Director,
Marketing - Walmart
International Team
Beck leads the company's
marketing relationship with Walmart International and consults on marketing
strategy with Coca-Cola teams that work
with Walmart in Latin America, the United
Kingdom, Africa, Canada and Asia.
KARYN FROSETH, Group Director,
Shopper Marketing, Shopper Science
and Design
NICOLE HUTCHESON, Director,
Shopper Strategy & Innovation
STACY JACKSON, Assistant Vice
President, Shopper Marketing,
Kroger Team
LYNWOOD MALLARD,
Vice President,
Shopper Marketing
Mallard focuses on converting shoppers into buyers by
creating irresistible shopper experiences
for key consumption occasions.
ANDRES MEJIA, Group Vice President,
Shopper Marketing, Walmart USA
JOHN MOUNT, Vice President, National
Retail Sales, Customer Marketing

50

y SHOPPER MARKETING AUGUST 2017

KIM NEPPEL, Director,
Shopper Marketing
National Platforms
Neppel currently leads a
team in the development of
national brand platform campaigns across
the Coca-Cola portfolio. She and her team
are creating "Cart-Stopping" experiences
both in the physical and digital shopper
journeys by embracing innovation and
technology.
JIM ROGERS,
Director of Strategic Retail
Partnerships
Rogers leads the strategy
and development of CocaCola's retail facing partnerships. The
primary focus is on building value for retailers and field teams by leveraging synergies of top tier, complementary partner
brands that bring shopper occasions to
life. He has also held positions in sales,
brand, digital and shopper at M&M's/Mars
and Kimberly-Clark.

COLGATEPALMOLIVE
MARIE-AGNES DAUMAS,
Director, Shopper Marketing
Center of Excellence, N.A.
Daumas leads the company's COE to build shopper
marketing expertise and discipline, complement brand campaigns, create insightdriven shopper platforms and fuel inno-



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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