Shopper Marketing - August 2017 - 47
Can you describe the role and goals of
ALMEIDA: Our purpose is to unlock insights
and imagination to help shape solutions and
connect with people in relevant, innovative
and motivating ways in order to inspire them
to choose CVS Health.
Photos by Fred Field
What is your current role?
ALMEIDA: I'm a senior director of front store
marketing for CVS/pharmacy, which is part
of the enterprise marketing team here at
How do you do that?
ALMEIDA: I'm fortunate to get to work with
a talented group of cross-functional colleagues focused on connecting with consumers and growing our business each day.
One focal point is front store marketing,
where we partner with our merchant teams
to drive business growth by developing integrated marketing strategies to engage
consumers, drive trips and shift perceptions
of CVS/pharmacy. The other is store experience and partnering across our retail teams
AUGUST 2017 SHOPPER MARKETING y