WHO'S WHO IN SHOPPER MARKETING CVS HEALTH: CHRIS ALMEIDA, Senior Director, Front Store Marketing and Store Experience W hen it comes to recognition, Chris Almeida prefers not to stand alone in the spotlight. As senior director, front store marketing and store experience, at CVS Health, Almeida calls the work he does a true collaboration. He was even reluctant to be photographed standing 46 y SHOPPER MARKETING AUGUST 2017 in front of - and not next to - his colleagues for this profile. "Without the team, I couldn't do what I do," Almeida says. Almeida proved himself at Safeway, first in 2003 as a marketing analyst before moving to data/customer analytics and then shopper marketing. He joined CVS in 2015.