Shopper Marketing - August 2017 - 45

per insights, she creates strategies and
programs designed to drive conversion in
traditional shopping environments as well
as in the e-commerce channel.
KEVIN SMITH, Senior Director of
Marketing Operations

CHOBANI
SONIA DALVI, Director, Consumer
Journey/Integrated Marketing
Communications
AL DEJEWSKI,
Vice President,
Customer Marketing
Dejewski works closely with
the sales and marketing
teams in developing sales, shopper and
category solutions to help trade partners
maximize growth of the category and their
collective businesses. He worked with PepsiCo for nearly 10 years across retail beverages and foodservice channels and has
more than 20 years of CPG experience.
JESSICA ERB, Assistant Brand Manager,
Shopper Marketing

CHURCH & DWIGHT
DAN BRACKEN, Vice President,
Consumer Engagement
CINDY MANZO,
Senior Manager, Shopper
Marketing & Merchandising
Manzo is responsible for
leading integrated shop-

per insights, strategic partnerships and
agency relationships. She deploys insightbased shopper solutions across all brands
in the company's portfolio to drive for
success. She has also held roles in sales,
brand marketing, and consumer promotions before taking on her current role in
shopper marketing.

CLOROX
DAVID CARDONA, Director of Shopper
Marketing, CAS & Multi-Cultural
Capabilities

COCA-COLA
DREW ALLEN, Assistant
Vice President, Shopper
Marketing - Central Region
Allen is responsible for leading all shopper marketing
programs for Coca-Cola's Central region
customers. His background includes
leadership roles in sales and marketing
at Coca-Cola, marketing at Walmart, and
consulting at Accenture.
DANA BARBA,
Group Director,
Shopper Marketing
Barba leads national retail
sales customer marketing
for the Eastern U.S. where her team collaborates with strategic retail customers
in the development of shopper marketing
strategies and business planning across
the full path to purchase.
AUGUST 2017 SHOPPER MARKETING y

45



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
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Shopper Marketing - August 2017 - 28
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Shopper Marketing - August 2017 - 43
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