Shopper Marketing - August 2017 - 44

WHO'S WHO IN SHOPPER MARKETING

BUMBLE BEE SEAFOODS
CORLISS COLLIER,
Senior Director, Category
Development & Insights -
Center of Excellence
Collier leads a team of dynamic professionals in engaging shoppers
and retailers alike through innovative research, insights and marketing programs.
Seeing insights drive action and come to
life in the marketplace while delighting
shoppers and consumers is her greatest
satisfaction.

BUTTERBALL
KYLE LOCK, Senior Director,
Retail Marketing
Lock's primary responsibilities include leading the strategic planning process for
the organization and leading marketing
efforts for Butterball's retail channel including brand positioning, consumer communication and product management.

Prego, V8 and SpaghettiOs - representing
the company's biggest division. Her focus
is on creating world-class communication
plans across all paid, owned, earned channels - achieving continual improvement in
creative quality and return on investment.
JOSEPH VIZCARRA,
Team Lead,
Omnichannel Walmart
Vizcarra is responsible for
omnichannel efforts including e-commerce growth and leading
Walmart and Sam's Club shopper marketing efforts for Campbell's. He joined the
company in 2014 and previously held positions at Unilever, Young & Rubicam and
Pfizer.

CANON
CHRIS SEDLACEK, Senior Director,
Digital Marketing Services

CARL BUDDING
& CO.

C

ROBERT GAY, Director, Marketing

CAMPBELL SOUP/
PEPPERIDGE FARM

CENTRAL GARDEN
& PET

YIN RANI, Vice President,
Integrated Marketing
Rani leads the U.S. marketing team for Campbell's
simple meals and beverage
brands, including Campbell's, Swanson,

LISA BARNES, Shopper
Marketing & Sales Strategy
& Planning Lead
Barnes' leadership brings
Walmart shoppers to the
forefront of sales strategy. Utilizing shop-

44

y SHOPPER MARKETING AUGUST 2017



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
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