Shopper Marketing - August 2017 - 43

BEIERSDORF
ROB CIAFFAGLIONE,
Team Leader, Shopper and
Customer Marketing
Ciaffaglione leads the development and execution
of shopper marketing strategies across
all Beiersdorf skincare brands including
Nivea, Nivea Men, Eucerin and Aquaphor.

and basic category management projects
across all channels within the wet shave,
stationery and lighter categories.

BIG Y FOODS
HARRY KIMBALL, Director of Database
Marketing

BIGELOW TEA

HILLARY FLEMING,
Shopper Marketing
Manager - Drug &
Specialty Channels
Fleming manages shopper
marketing planning and strategy for pharmacy retailers CVS, Walgreens and Rite
Aid as well as specialty retailers, including
a diverse collection of accounts such as
Ulta, Babies 'R' Us and Home Depot.

MISSY HACKETT, Product Manager,
Channel/Market Development

RODNEY WAIGHTS, Director,
Shopper and Customer Marketing

ANN GREEN,
Senior Brand Manager
Green leads the brand and
shopper marketing initiatives
for Panera, Legal Sea Foods
and Blount fresh soups across all retail
channels.

BIC
PATRICIA FITZSIMONS,
Team Leader,
Category Management
& Shopper Insights
FitzSimons's goal is to lead
a best-in-class shopper insight and category management team that supports the
company's growing retailer partnerships.
The team focuses on shopper marketing programs, customer-centric research

BIMBO BAKERIES
USA
MAUREEN STICCO, Director of Marketing

BLOUNT FINE
FOODS

BOAR'S HEAD
BRAND
RUTHANN LAMORE, Director of Retail
Marketing

AUGUST 2017 SHOPPER MARKETING y

43



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
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Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
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Shopper Marketing - August 2017 - 28
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Shopper Marketing - August 2017 - 43
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