Shopper Marketing - August 2017 - 42

WHO'S WHO IN SHOPPER MARKETING

BAI BRANDS
KAT HADDON, Director of Shopper
Marketing

BARILLA AMERICA
DEBBIE ZEFTING,
Director, Shopper
Strategy & Engagement
Zefting leads the shopper strategy team which
includes shopper marketing, consumer
promotions, in-store merchandising and
marketing services, supporting the brand
strategy by extending it, in a shopper
framework, to reach people as they are in
shopping mode.

BAYER
HEALTHCARE
DOMINIQUE BRUNO, Manager, Shopper
Marketing
MARY FITZGERALD,
Manager, Customer
Marketing - Walgreens
Team
Fitzgerald leads the co-creation, activation and evaluation of insightsbased shopper marketing programs and
partnerships for upper respiratory, pain,
heart health, nutritionals, foot health, digestive health and suncare products. She
is a liaison to brand marketing, sales and
Walgreens.

42

y SHOPPER MARKETING AUGUST 2017

SEAN GAFFNEY, Manager,
Shopper Marketing
Gaffney is responsible for
building the shopper marketing function for singleand multi-brand initiatives with Eileen
Wolfe, senior manager, and Edge Marketing. His latest work accomplishment was
developing the sales and shopper strategy for the 2016 launch of Aleve Direct
Therapy.
MOLLY MANNING, Manager,
Customer & Shopper Activation
JOSEPH WILLS, Manager, Customer &
Shopper Activation - Walgreens
EILEEN WOLFE, Senior Manager,
Shopper Marketing Insights, Digital &
Execution

BEAM SUNTORY
EMILY CARPIN, Commercial Marketing
Director, Bourbon Portfolio
MICHELLE CATER,
Senior Director,
Commercial Planning
Cater leads a team of 26
commercial marketers who
work across the entire Beam Suntory
portfolio, developing the strategic national programs and materials for all channels of trade, including its largest national
customers.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
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