Shopper Marketing - August 2017 - 4

	 8	 Editorial:	Peter	Breen

	 12	 Solution	Provider	News
	 14	 On	Tour	With	Kidz	Bop
Harvest Hill Beverage Co.'s Juicy Juice
Splashers is the official partner of the
Kidz Bop "Best Time Ever" national
concert tour, and Epsilon is leading
the experiential marketing effort for
the brand.

	 18	 Data	and	Targeting

As technology continues to drive
increased consumer expectations,
Sam's Club found an opportunity
to both satisfy its members and
boost revenue with its unique data
capabilities.

	 20	 Teaching	Students

The Mars Agency has joined forces
with College for Creative Studies'
advertising department to offer Cross
Stitch Creative, a real-world internship
program.

SPECIAL REPORTS
	 24		Retail	Intimacy	2.0:	
Amazon.com

In part 3 of this Retail Intimacy series
sponsored by Catapult, we focus on
Amazon.com and how dedicated teams
and resources can help CPG brands
improve their performance with the
company.

	 34	 Who's	Who	in	Shopper	
Marketing

Our ninth annual report spotlights more
than 275 marketing professionals who
are leading brand and retailer shopper
marketing efforts. Included are expanded
profiles of executives from Conagra,
Del Monte, Johnson & Johnson, Food
Lion and CVS.

	100	Feature:	Transparency		
in	Retail
Shoppers are no longer making
purchase decisions based solely
on taste, price or convenience.
Transparency is now at the forefront,
and industry insiders say brands and
retailers need to act accordingly.


http://www.Amazon.com http://www.Amazon.com https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
Shopper Marketing - August 2017 - 21
Shopper Marketing - August 2017 - 22
Shopper Marketing - August 2017 - 23
Shopper Marketing - August 2017 - 24
Shopper Marketing - August 2017 - 25
Shopper Marketing - August 2017 - 26
Shopper Marketing - August 2017 - 27
Shopper Marketing - August 2017 - 28
Shopper Marketing - August 2017 - 29
Shopper Marketing - August 2017 - 30
Shopper Marketing - August 2017 - 31
Shopper Marketing - August 2017 - 32
Shopper Marketing - August 2017 - 33
Shopper Marketing - August 2017 - 34
Shopper Marketing - August 2017 - 35
Shopper Marketing - August 2017 - 36
Shopper Marketing - August 2017 - 37
Shopper Marketing - August 2017 - 38
Shopper Marketing - August 2017 - 39
Shopper Marketing - August 2017 - 40
Shopper Marketing - August 2017 - 41
Shopper Marketing - August 2017 - 42
Shopper Marketing - August 2017 - 43
Shopper Marketing - August 2017 - 44
Shopper Marketing - August 2017 - 45
Shopper Marketing - August 2017 - 46
Shopper Marketing - August 2017 - 47
Shopper Marketing - August 2017 - 48
Shopper Marketing - August 2017 - 49
Shopper Marketing - August 2017 - 50
Shopper Marketing - August 2017 - 51
Shopper Marketing - August 2017 - 52
Shopper Marketing - August 2017 - 53
Shopper Marketing - August 2017 - 54
Shopper Marketing - August 2017 - 55
Shopper Marketing - August 2017 - 56
Shopper Marketing - August 2017 - 57
Shopper Marketing - August 2017 - 58
Shopper Marketing - August 2017 - 59
Shopper Marketing - August 2017 - 60
Shopper Marketing - August 2017 - 61
Shopper Marketing - August 2017 - 62
Shopper Marketing - August 2017 - 63
Shopper Marketing - August 2017 - 64
Shopper Marketing - August 2017 - 65
Shopper Marketing - August 2017 - 66
Shopper Marketing - August 2017 - 67
Shopper Marketing - August 2017 - 68
Shopper Marketing - August 2017 - 69
Shopper Marketing - August 2017 - 70
Shopper Marketing - August 2017 - 71
Shopper Marketing - August 2017 - 72
Shopper Marketing - August 2017 - 73
Shopper Marketing - August 2017 - 74
Shopper Marketing - August 2017 - 75
Shopper Marketing - August 2017 - 76
Shopper Marketing - August 2017 - 77
Shopper Marketing - August 2017 - 78
Shopper Marketing - August 2017 - 79
Shopper Marketing - August 2017 - 80
Shopper Marketing - August 2017 - 81
Shopper Marketing - August 2017 - 82
Shopper Marketing - August 2017 - 83
Shopper Marketing - August 2017 - 84
Shopper Marketing - August 2017 - 85
Shopper Marketing - August 2017 - 86
Shopper Marketing - August 2017 - 87
Shopper Marketing - August 2017 - 88
Shopper Marketing - August 2017 - 89
Shopper Marketing - August 2017 - 90
Shopper Marketing - August 2017 - 91
Shopper Marketing - August 2017 - 92
Shopper Marketing - August 2017 - 93
Shopper Marketing - August 2017 - 94
Shopper Marketing - August 2017 - 95
Shopper Marketing - August 2017 - 96
Shopper Marketing - August 2017 - 97
Shopper Marketing - August 2017 - 98
Shopper Marketing - August 2017 - 99
Shopper Marketing - August 2017 - 100
Shopper Marketing - August 2017 - 101
Shopper Marketing - August 2017 - 102
Shopper Marketing - August 2017 - 103
Shopper Marketing - August 2017 - 104
Shopper Marketing - August 2017 - 105
Shopper Marketing - August 2017 - 106
Shopper Marketing - August 2017 - 107
Shopper Marketing - August 2017 - 108
Shopper Marketing - August 2017 - 109
Shopper Marketing - August 2017 - 110
Shopper Marketing - August 2017 - 111
Shopper Marketing - August 2017 - 112
Shopper Marketing - August 2017 - 113
Shopper Marketing - August 2017 - 114
Shopper Marketing - August 2017 - 115
Shopper Marketing - August 2017 - 116
Shopper Marketing - August 2017 - 117
Shopper Marketing - August 2017 - 118
Shopper Marketing - August 2017 - 119
Shopper Marketing - August 2017 - 120
Shopper Marketing - August 2017 - 121
Shopper Marketing - August 2017 - 122
Shopper Marketing - August 2017 - 123
Shopper Marketing - August 2017 - 124
Shopper Marketing - August 2017 - 125
Shopper Marketing - August 2017 - 126
Shopper Marketing - August 2017 - 127
Shopper Marketing - August 2017 - 128
Shopper Marketing - August 2017 - 129
Shopper Marketing - August 2017 - 130
Shopper Marketing - August 2017 - 131
Shopper Marketing - August 2017 - 132
Shopper Marketing - August 2017 - 133
Shopper Marketing - August 2017 - 134
Shopper Marketing - August 2017 - 135
Shopper Marketing - August 2017 - 136
Shopper Marketing - August 2017 - 137
Shopper Marketing - August 2017 - 138
Shopper Marketing - August 2017 - 139
Shopper Marketing - August 2017 - 140
Shopper Marketing - August 2017 - 141
Shopper Marketing - August 2017 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com