Shopper Marketing - August 2017 - 39

ALBERTSONS

ALCON

KENDAL CALLENDER,
Director, Shopper Marketing
Callender's focus is on driving sales with consumer
packaged goods companies
by using relevant insights and an omnichannel approach to move customers
along the path to purchase.

SHAWN MILLERICK, Head of Marketing,
U.S. OTC

ANGELA MOORE, Director,
Shopper Marketing
ANDREA OLGUIN, Director,
Shopper Marketing,
Strategic Planning &
Sponsorships
Olguin is responsible for
leading shopper marketing lifestyle initiatives, competitive response programs,
events and sports sponsorships for Albertsons' Northern California division.
KAREN SALES,
Vice President of Digital
Partnerships and Shopper
Marketing
Sales manages the national
marketing and shopper marketing team
and programs for all stores across the
2,330-store chain. This includes the retailer's Monopoly, Anniversary Sale, and
Stock Up Sale scale events, as well as its
national Favorite Finds demo program,
sports marketing, e-commerce, gas rewards, and J4U/MyMixx Loyalty targeted
social and digital marketing joint events
with CPG vendor partners.

ANHEUSER-BUSCH
MITCH LOUCH, Director,
Category Leadership -
Great Lakes Region
Louch currently leads the
category and space management team that supports AnheuserBusch's retail and wholesale partners
throughout the Great Lakes region.
JIM TIETJENS, Senior Director,
Trade Marketing

B

BACARDI & CO.
LORRAN BROWN-COSBY,
Senior Director, Customer Marketing -
Channel Strategy and Marketing
RENATA JUENGLING, Shopper
Marketing, Rums
JORDAN KRAWLL, Director
of Shopper Marketing
Krawll is leading the development of all brand and
customer shopper programming for the company's portfolio.
Additionally, Krawll and his team are responsible for channel strategies, customer
planning, partnerships and e-commerce
initiatives.
AUGUST 2017 SHOPPER MARKETING y

39



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
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