Shopper Marketing - August 2017 - 38

WHO'S WHO IN SHOPPER MARKETING

3M
KEITH ALBRIGHT,
Global Shopper Leader
Focused on driving a shopper-centric mindset, Albright
continues to elevate the role
of shopper insights, both in the U.S. and
globally. His passion is working across
the organization to show how all phases
of the path to purchase, when healthy,
can drive loyalty for the brands and retail
partners.
MELISSA KLOETSTRA,
Shopper Marketing Manager,
Construction & Home
Improvement Markets
Kloetstra leads a team of
shopper marketers focused on driving
growth through understanding shoppers' needs and wants. Her team uses this
knowledge to develop targeted marketing
programs, both pre-store and in-store,
across a broad set of channels.
STACY WARNER,
Manager-Retail Shopper
Marketing, Stationery &
Office Supply Division
Warner leads the development of shopper marketing strategies and
initiatives for the retail channel across the
Scotch and Post it brand portfolios. Her
team is responsible for bringing these
iconic brands to life in today's retail, ecommerce and digital environment.

38

y SHOPPER MARKETING AUGUST 2017

A

AHOLD DELHAIZE
LINDA CROWDER,
Senior Director,
Peapod Interactive
Crowder is responsible for
the development and optimization of strategic partnerships for Peapod, the internet grocery chain of Ahold
Delhaize. She leads the Peapod Preferred
Partners program, which develops shopper marketing strategies and programs
targeted for the e-commerce grocery
business.
GREGG DORAZIO, Director of Brand
Marketing
JEFF SIGEL, Vice President,
Brand and Marketing
Planning
Sigel is responsible for marketing planning, brand positioning and customer messaging for the
Ahold banners.
MARK WILLIAMSON,
Director, Partnership
Marketing
Williamson leverages Ahold
USA's owned assets, both
digital and physical, to bring value to
customers and suppliers. He creates comarketing programs and media platforms
that supplier brands can use to drive their
sales, equity and other key objectives.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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